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‘Tis the season for daily deals! Flash sales have more than doubled thus far

Posted on Oct 24 2011 by

Experian CheetahMail research found Flash Sale and Daily Deal emails have more than doubled this season. Regardless of your industry, Flash Sales can be a great tool — for retailers to push more holiday inventory, for hotels to drive holiday vacation bookings in specific regions, for restaurants to drive traffic on typically slow times of day.

Experian CheetahMail authenticates with DKIM

Posted on Oct 18 2011 by

While many of us find McLovin’s attempt to skirt the local liquor store attendant with a fake ID in Superbad humorous, a ruse of your brand via email is absolutely no laughing matter. In a phishing attack, a Sender attempts to trick a recipient into divulging confidential information under the pretense of a trustworthy brand entity.

What’s going on in holiday email…right now?

Posted on Oct 14 2011 by

Projections for this holiday season called for a 15%-20% increase in email overall volume, according to my last post. I’m happy to report that – so far, those projections are right on the money!

Are you optimizing the customer experience this holiday season?

Posted on Oct 13 2011 by

With the holiday season fast approaching you need to make sure you are positioned to optimize the customer experience with an effective cross-channel approach. Consider these actions to enhance your holiday marketing strategy.

Dare to be different? Test first!

Posted on Oct 06 2011 by

So despite the findings included in my last blog post, (indicating that subject lines with uncommon discounts do not, on average, do as well as campaigns with traditional percentage discounts), you want to test them out for yourself? I don’t blame you! As marketers we all know that what doesn’t catch the eye of one [...]

Time to fine-tune your holiday display ad campaigns

Posted on Oct 05 2011 by

A recent Coremetrics report predicts another record-breaking holiday season with 21 percent of online shoppers expected to spend more on the Web in 2011. But consumer spending trends and behaviors are constantly changing, Experian Digital Advertising has five tips you’ll need for the right strategy to optimize your media buying.

Lean in

Posted on Oct 03 2011 by

The marketing industry is experiencing this kind of change today. The shift to cross channel marketing is a huge curve for companies to go through. Those that have leaned into the curve are seeing huge success while those that have resisted the momentum are struggling to keep up.

Holiday email volume to increase 20% this season

Posted on Oct 03 2011 by

You probably don’t need a crystal ball to know that this year, holiday email will grow. A lot. Experian Marketing Services’ CheetahMail predicts holiday email volume to increase up to 20 percent over last year. That’s a ton of email! We have seen volume increases of over 20% for both Q1 2011 and Q2 2011 [...]

Mobile marketing trends

Posted on Sep 29 2011 by

With more than 80 million mobile internet users in the United States, retailers can really benefit from this communication channel. More and more companies are also offering their own phone apps so customers can search for product information and deals on the go.

Thinking of including unusual discounts in emails? It might be best to keep it simple

Posted on Sep 29 2011 by

If you’ve been keeping a close eye on email offer and subject line trends over the last year, you may have noticed that ‘odd’ or unusual offers, such as 14 percent or 56 percent off, have started to appear more. The offers, such as ‘14% Off Limited Time Only!’, ‘Our weekly deal 71% off of [...]