More holiday email marketing cheer: tips to apply today

Posted on Nov 18 2011 by

As “Peak Week” approaches and retailers gear up for their most critical holiday shopping period – which Experian Marketing Services has identified as the Tuesday before Thanksgiving through Cyber Monday – smart marketers are refining their email strategies in real time.

Are your email subscribers making holiday purchases yet?

Posted on Nov 10 2011 by

Experian Cheetahmail found as of this past weekend (November 5-6), open rates are higher than last holiday season, but clicks and transaction rates remain low. If you are anxious to ring those holiday conversions, read our blog post.


Posted on Nov 05 2011 by

Adapting high-touch services to marketing

Posted on Oct 27 2011 by

A great brand will provide consumers with a customized experience across all channels. This requires a basis of integrated data that provides a complete view of the consumer and drives actionable marketing strategies and tactics.

The perfect holiday gift for online advertisers: stress-free holiday marketing

Posted on Oct 27 2011 by

The 2010 holiday season broke an all-time record, with online shoppers spending $32.6 billion with more than $1 billion of purchases made just on Cyber Monday. With this kind of volume in such a finite timeframe, online marketers will need to diligently plan ahead of time to prepare for this influx of spending.

‘Tis the season for daily deals! Flash sales have more than doubled thus far

Posted on Oct 24 2011 by

Experian CheetahMail research found Flash Sale and Daily Deal emails have more than doubled this season. Regardless of your industry, Flash Sales can be a great tool — for retailers to push more holiday inventory, for hotels to drive holiday vacation bookings in specific regions, for restaurants to drive traffic on typically slow times of day.

Experian CheetahMail authenticates with DKIM

Posted on Oct 18 2011 by

While many of us find McLovin’s attempt to skirt the local liquor store attendant with a fake ID in Superbad humorous, a ruse of your brand via email is absolutely no laughing matter. In a phishing attack, a Sender attempts to trick a recipient into divulging confidential information under the pretense of a trustworthy brand entity.

What’s going on in holiday email…right now?

Posted on Oct 14 2011 by

Projections for this holiday season called for a 15%-20% increase in email overall volume, according to my last post. I’m happy to report that – so far, those projections are right on the money!

Are you optimizing the customer experience this holiday season?

Posted on Oct 13 2011 by

With the holiday season fast approaching you need to make sure you are positioned to optimize the customer experience with an effective cross-channel approach. Consider these actions to enhance your holiday marketing strategy.

Dare to be different? Test first!

Posted on Oct 06 2011 by

So despite the findings included in my last blog post, (indicating that subject lines with uncommon discounts do not, on average, do as well as campaigns with traditional percentage discounts), you want to test them out for yourself? I don’t blame you! As marketers we all know that what doesn’t catch the eye of one […]