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How The Latest Hotmail Features Will Impact Deliverability
Posted on Aug 05 2010 by Robert Meisel
Microsoft has recently announced enhancements to its Windows Live Hotmail, including features that “help busy people with full lives.” The CheetahMail deliverability team has reviewed these new features and offers these thoughts on their potential impact on senders. Some of the new features that should have a positive impact on email deliverability include: Trusted Senders [...]
Best Practices for Cross-Promoting Sister Brands
Posted on Jul 29 2010 by Kelly Hogan
As marketers increasingly create niche brands or become consolidated within ‘parent’ companies, it may seem like the ideal opportunity to cross-promote products and services across ‘sister’ brands to reach prospective customers, expand subscriber lists and increase revenue. Unfortunately, sharing subscriber data across brands has the potential to negatively impact reputation, which can adversely influence inbox [...]
Gift Reminders Increase Email List Sizes
Posted on Jul 28 2010 by Jordan Lane
Like many seasonal or anniversary oriented retailers, FTD has a Gift Reminder program, which they do a great job of promoting. (Side note: The name “FTD” originally stood for “Florists’ Telegraph Delivery” when the company was founded in 1910. Then, in 1914, the name was updated to “Florists’ Transworld Delivery.” Who knew?) I recently purchased [...]
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
