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3 digital marketing tips for the New Year
Posted on Dec 07 2011 by Nadya Kohl
Take this opportunity to review this year’s marketing programs to determine how to improve your future digital advertising spend.
Integrating email and display advertising: An Email Insider Summit Preview
Posted on Dec 02 2011 by Ben Isaacson
While marketers have historically used similar creative or targeting methodologies with email and display ad campaigns, few have truly integrated the two efforts in a seamless process.
Last minute tips for spreading the cheer with email this year
Posted on Nov 30 2011 by Experian CheetahMail Client Services
As the push for last minute sales drove volumes higher, email volume surged 34 percent from Dec 21 to Dec 31 last year. Looking at trends for 2011 thus far, Experian CheetahMail is predicting this increase to be even higher. As featured in a new white paper: The Happy Holiday Inbox: Last minute tips for [...]
Email marketers started the Cyber Monday celebration early
Posted on Nov 28 2011 by Experian CheetahMail Client Services
Cyber Monday is here! Are you tired of hearing about it yet? Well here is a new fun fact that indicates just how big of a deal this last Monday of the month truly is.
Deeper email discounts are being offered more frequently this holiday season
Posted on Nov 23 2011 by Experian CheetahMail Client Services
Through week 7 of this holiday season, the percentage of campaigns offering 10% and 20% have decreased, while those offering 30% and 50% off are on the rise in comparison to 2010, according to the latest analysis by Experian CheetahMail.
More holiday email marketing cheer: tips to apply today
Posted on Nov 18 2011 by Pamela Robertson
As “Peak Week” approaches and retailers gear up for their most critical holiday shopping period – which Experian Marketing Services has identified as the Tuesday before Thanksgiving through Cyber Monday – smart marketers are refining their email strategies in real time.
Are your email subscribers making holiday purchases yet?
Posted on Nov 10 2011 by Experian CheetahMail Client Services
Experian Cheetahmail found as of this past weekend (November 5-6), open rates are higher than last holiday season, but clicks and transaction rates remain low. If you are anxious to ring those holiday conversions, read our blog post.
Adapting high-touch services to marketing
Posted on Oct 27 2011 by Marcus Tewksbury
A great brand will provide consumers with a customized experience across all channels. This requires a basis of integrated data that provides a complete view of the consumer and drives actionable marketing strategies and tactics.
The perfect holiday gift for online advertisers: stress-free holiday marketing
Posted on Oct 27 2011 by Nadya Kohl
The 2010 holiday season broke an all-time record, with online shoppers spending $32.6 billion with more than $1 billion of purchases made just on Cyber Monday. With this kind of volume in such a finite timeframe, online marketers will need to diligently plan ahead of time to prepare for this influx of spending.
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
