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Unsolicited commercial email is still spam

Posted on Mar 03 2010 by

10 questions to ask yourself this privacy day

Posted on Feb 28 2010 by

re-email-demographic-forms-too-intrusive

Posted on Feb 25 2010 by

presidents-day-presidents-day-who-knows

Posted on Feb 22 2010 by

Americans Who Purchase Electronics

Posted on Feb 09 2010 by

Today’s consumers are more connected to their electronic devices and gadgets than ever before. To provide insight on the demographic traits and behavioral tendencies of the consumers that purchase electronics in America, Experian Simmons analyzed relevant information from its 2009 National Consumer Study and New Media Study. Key findings include: Seventy-one percent of new TV […]

Email marketers lending a hand to Haiti

Posted on Feb 02 2010 by

A Primer On Email Subject Line Testing

Posted on Jan 29 2010 by

Subject line testing is not a new concept to email marketing or to this blog. However, it is an important key to email marketing success. Subject line testing is easy to do and offers concrete results, but is often neglected. Below is a typical inbox. Which subject lines best grab your attention? Which approach would […]

Domino’s – Yes, That Domino’s – Sets Gold Standard For Online Checkout Process

Posted on Jan 15 2010 by

Regardless of your feelings about the taste of Domino’s Pizza, you have to hand it to these guys – they do online checkout processes better than just about any company on the planet. We could all learn something from their CRM and online marketing initiatives. A few months ago, I had an eye-opening experience when […]

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Posted on Jan 14 2010 by

When your From is Done Updating your From Address

Posted on Jan 12 2010 by