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Americans Who Purchase Electronics
Posted on Feb 09 2010 by Experian CheetahMail Client Services
Today’s consumers are more connected to their electronic devices and gadgets than ever before. To provide insight on the demographic traits and behavioral tendencies of the consumers that purchase electronics in America, Experian Simmons analyzed relevant information from its 2009 National Consumer Study and New Media Study. Key findings include: Seventy-one percent of new TV [...]
A Primer On Email Subject Line Testing
Posted on Jan 29 2010 by Jordan Lane
Subject line testing is not a new concept to email marketing or to this blog. However, it is an important key to email marketing success. Subject line testing is easy to do and offers concrete results, but is often neglected. Below is a typical inbox. Which subject lines best grab your attention? Which approach would [...]
Domino’s – Yes, That Domino’s – Sets Gold Standard For Online Checkout Process
Posted on Jan 15 2010 by Experian CheetahMail Client Services
Regardless of your feelings about the taste of Domino’s Pizza, you have to hand it to these guys – they do online checkout processes better than just about any company on the planet. We could all learn something from their CRM and online marketing initiatives. A few months ago, I had an eye-opening experience when [...]
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
