Targeting

The shift toward cross device marketing

Posted on Dec 19 2014 by

Although the conversation of cross device marketing is relatively new, it is an important conversation to have. In today’s tech savvy world, being able to deliver the right message, to the right device, at the right time is priceless.

How online data will remake offline marketing

Posted on Dec 03 2014 by

With the continued growth of data from the connected world, it is only a matter of time before we see offline marketing practices influenced heavily by online data.

As debate rages, some brands go in-house to protect first-party data

Posted on Nov 12 2014 by

When evaluating their place on the in-source vs. outsource spectrum, brands need to weigh a number of factors, including cost, trust, transparency, capabilities, experience and bandwidth.

Four steps to smarter acquisition programs [Video]

Posted on Oct 27 2014 by

Reach your best prospects with these strategies for smarter acquisition programs.

Why disparate data is like a house with no plumbing — and other lessons from Advertising Week

Posted on Oct 24 2014 by

Rick Erwin discusses the challenge of identity linkage and how the Experian Marketing Suite is set up to solve it.

Crossing the great divide to a single customer view

Posted on Oct 23 2014 by

Customer loyalty, revenue and ROI are just some costs of unlinked customer identities.

Rick Erwin takes the #IceBucketChallenge to help #StrikeOutALS

Posted on Aug 26 2014 by

The #IceBucketChallenge has helped raise awareness about ALS and produce incredible year-over-year gains in fundraising for The ALS Association.

Last-click attribution is not a hard habit to break

Posted on Jul 22 2014 by

Last-click is the easiest form of attribution, it can be quickly explained to senior executives and it does not require cooperation from other parts of the marketing organization. But please just say no.

4 predictions for how viewability standards will change digital media buying

Posted on Jun 30 2014 by

Online impressions have been bought and measured, but in reality, an impression only meant that an ad was served, not viewed. Enter the viewable impression.

Navigating the identification landscape

Posted on May 21 2014 by

To help make sense of the landscape, AdTruth breaks down the various identification methods, the environments in which they work and the how they are used.