Targeting

How not to get fired before next year’s upfronts

Posted on May 21 2015 by

In Jay Stocki’s latest AdExchanger column, he recommends that media buyers pursue a “surround-sound” approach to next year’s upfronts strategy.

Marketing: A primary breeding ground for big data innovation

Posted on Mar 27 2015 by

Big data innovation has its roots in marketing for two reasons: consumer engagement and marketing efficiency.

We need to fix the ad tech talent drought

Posted on Mar 05 2015 by

Within ad tech, it’s no secret that the demand for quality talent far exceeds the supply. What was once a talent challenge is now an urgent ad tech talent drought.

The shift toward cross device marketing

Posted on Dec 19 2014 by

Although the conversation of cross device marketing is relatively new, it is an important conversation to have. In today’s tech savvy world, being able to deliver the right message, to the right device, at the right time is priceless.

How online data will remake offline marketing

Posted on Dec 03 2014 by

With the continued growth of data from the connected world, it is only a matter of time before we see offline marketing practices influenced heavily by online data.

As debate rages, some brands go in-house to protect first-party data

Posted on Nov 12 2014 by

When evaluating their place on the in-source vs. outsource spectrum, brands need to weigh a number of factors, including cost, trust, transparency, capabilities, experience and bandwidth.

Four steps to smarter acquisition programs [Video]

Posted on Oct 27 2014 by

Reach your best prospects with these strategies for smarter acquisition programs.

Why disparate data is like a house with no plumbing — and other lessons from Advertising Week

Posted on Oct 24 2014 by

Rick Erwin discusses the challenge of identity linkage and how the Experian Marketing Suite is set up to solve it.

Crossing the great divide to a single customer view

Posted on Oct 23 2014 by

Customer loyalty, revenue and ROI are just some costs of unlinked customer identities.

Rick Erwin takes the #IceBucketChallenge to help #StrikeOutALS

Posted on Aug 26 2014 by

The #IceBucketChallenge has helped raise awareness about ALS and produce incredible year-over-year gains in fundraising for The ALS Association.