Targeting

Last-click attribution is not a hard habit to break

Posted on Jul 22 2014 by

Last-click is the easiest form of attribution, it can be quickly explained to senior executives and it does not require cooperation from other parts of the marketing organization. But please just say no.

4 predictions for how viewability standards will change digital media buying

Posted on Jun 30 2014 by

Online impressions have been bought and measured, but in reality, an impression only meant that an ad was served, not viewed. Enter the viewable impression.

Navigating the identification landscape

Posted on May 21 2014 by

To help make sense of the landscape, AdTruth breaks down the various identification methods, the environments in which they work and the how they are used.

Ignore the Silicon Valley Twilight Zone

Posted on May 13 2014 by

Marketers that successfully innovate in digital possess, without exception, established core competencies that deliver consistent results. These marketers can experiment with confidence and design effective digital programs because they have something to stand on.

How device recognition can make marketing campaigns better

Posted on Apr 16 2014 by

Device recognition will be yet another technology challenge for marketers but has the potential to overcome many key tracking, measurement and privacy issues with which data-driven marketers have struggled.

We all need to be worried about online traffic fraud

Posted on Apr 09 2014 by

Better marketing practices and technology will help to mitigate the impact of traffic fraud but only a collective effort from the digital media industry can truly stop this problem from destroying the value of the Internet.

Device recognition technology advances marketing suite

Posted on Jan 27 2014 by

AdTruth extends Experian Marketing Services’ digital and mobile ad targeting and measurement services to any Web-enabled device, further strengthening our linkage and cross-channel marketing capabilities.

3 keys to optimize your programmatic ad buys

Posted on Jan 21 2014 by

Many marketers believe that programmatic media-buying platforms will optimize their ad campaigns but, in reality, nothing could be further from the truth.

Moms with young kids use social media 2x more

Posted on Oct 30 2013 by

Moms with kids between 0 and 5 years old are highly active on social media and make up a lucrative market for marketers to target.

Email Marketers: If you haven’t heard of LIGA, you will soon

Posted on Oct 23 2013 by

LIGA, which stands for “Locally Inactive, Globally Active” consumers, is a new approach to reengagement that can increase reengagement rates to up to 5%.