Targeting Strategies
Reduce the static in your campaign measurement efforts
Posted on May 17 2012 by Matt Tipperreiter
The path to purchase is non-linear. You have probably heard assertions that the marketing funnel is dead. At the very least, it’s infinitely complex. Customers are crossing channels and making purchases in places they weren’t originally promoted to. And the limited ways in which they identify themselves is a real challenge to marketers.
The high cost of marketing silos – and the requirement for flawless execution
Posted on May 10 2012 by Nancy Shaver
Solutions exist today that enable marketers to identify a customer with a single piece of personally identifiable information (PII), such as an email address, and then match it to the person’s physical address, alternate emails, social, mobile and even cookie data. This cross-channel identity resolution helps marketers to better understand customer preferences, as well as gain a better understanding of the efficacy of their marketing budget.
Back-to-School marketing – timing is everything
Posted on May 09 2012 by Pamela Robertson
There are 55 million school kids out there and even more parents with wallets at the ready. We’ve been thinking about how to reach these plumb shoppers and will cover a variety of marketing strategies and tactics during a webinar on Tuesday, May 15 at 1:00 p.m. EST.
Video: Target American voters by their favorite TV shows
Posted on May 08 2012 by John Fetto
An Experian Simmons analysis of nearly 1,000 television programs reveals which shows have the highest concentrations of viewers from the left, right and middle of the political spectrum.
Email Spring Cleaning
Posted on May 04 2012 by Alyssa Nahatis
Last month, Yahoo! encouraged customers to de-clutter and ”Spring Clean” their inboxes by getting a new Yahoo! email account. Email spring cleaning shouldn’t be limited to a consumer’s inbox; it’s also a great opportunity for Marketers to clean up their email files. According to Fresh Address, 30% of subscribers change their email addresses annually or [...]
Multi-Channel Marketing Gets Personal
Posted on Apr 30 2012 by Andy Roy
As the marketer, you must contact your customers, engage them and end with a call to action (an RSVP in our case). Since you will hear back on multiple channels, you’d better be prepared to capture, integrate and aggregate the response from your customers across multiple channels. A marketer’s challenge is to do this for millions of customers. All marketers get anxious about a call from the “CMO,” but in my case, that means the Chief Mommy Officer.
Learn the ABC’s of Back-to-School Email Marketing
Posted on Apr 26 2012 by Sara Swenson
Email marketers can get a jump on their campaign strategies and tactics by taking note of some key trends from 2011, including the smart use of subject lines.
Reaching “Fast Track Couples” – They are Connected and They Spend
Posted on Apr 23 2012 by Pamela Robertson
A Mosaic® USA segment called Fast Track Couples consists of young couples and families already on the road to upward mobility. Although 90% are under the age of 35, most are married, work at good jobs and own their homes.
Multigenerational households throw marketers a curve
Posted on Mar 28 2012 by Bill Schneider
Marketing to Sports Utility Families and other types of multigenerational households can be complicated. In many cases, there is no single primary decision maker in the home. Purchase decisions are likely to be shared and influenced by multiple family members.
Which Brands are a Slam Dunk for Targeting NCAA Basketball Tournament Viewers?
Posted on Mar 28 2012 by Bill Schneider
Viewers of the NCAA men’s basketball tournament on CBS and Turner Broadcasting as well as women’s tournament viewers on ESPN can expect a barrage of television commercials as the field is whittled down to the Final Four. On the men’s side, commercial air time is carefully orchestrated.
Watch our Back-to-School webinar
Learn about the tools you need to plan a Back-to-School campaign in style.
