Targeting

Why disparate data is like a house with no plumbing — and other lessons from Advertising Week

Posted on Oct 24 2014 by

Rick Erwin discusses the challenge of identity linkage and how the Experian Marketing Suite is set up to solve it.

Crossing the great divide to a single customer view

Posted on Oct 23 2014 by

Customer loyalty, revenue and ROI are just some costs of unlinked customer identities.

Rick Erwin takes the #IceBucketChallenge to help #StrikeOutALS

Posted on Aug 26 2014 by

The #IceBucketChallenge has helped raise awareness about ALS and produce incredible year-over-year gains in fundraising for The ALS Association.

Last-click attribution is not a hard habit to break

Posted on Jul 22 2014 by

Last-click is the easiest form of attribution, it can be quickly explained to senior executives and it does not require cooperation from other parts of the marketing organization. But please just say no.

4 predictions for how viewability standards will change digital media buying

Posted on Jun 30 2014 by

Online impressions have been bought and measured, but in reality, an impression only meant that an ad was served, not viewed. Enter the viewable impression.

Navigating the identification landscape

Posted on May 21 2014 by

To help make sense of the landscape, AdTruth breaks down the various identification methods, the environments in which they work and the how they are used.

Ignore the Silicon Valley Twilight Zone

Posted on May 13 2014 by

Marketers that successfully innovate in digital possess, without exception, established core competencies that deliver consistent results. These marketers can experiment with confidence and design effective digital programs because they have something to stand on.

How device recognition can make marketing campaigns better

Posted on Apr 16 2014 by

Device recognition will be yet another technology challenge for marketers but has the potential to overcome many key tracking, measurement and privacy issues with which data-driven marketers have struggled.

We all need to be worried about online traffic fraud

Posted on Apr 09 2014 by

Better marketing practices and technology will help to mitigate the impact of traffic fraud but only a collective effort from the digital media industry can truly stop this problem from destroying the value of the Internet.

Device recognition technology advances marketing suite

Posted on Jan 27 2014 by

AdTruth extends Experian Marketing Services’ digital and mobile ad targeting and measurement services to any Web-enabled device, further strengthening our linkage and cross-channel marketing capabilities.