Research
Flash Sales, Lipstick and Affordable Luxuries
Posted on Feb 16 2011 by Bill Tancer
The second most noticeable trend in online retail for 2010 was the growth of flash sales. But which segments of U.S. consumers are most likely to surf for affordable luxuries?
Loyalty Email Campaigns Outperform, Retain Customers
Posted on Feb 10 2011 by John Fetto
Loyalty-focused campaigns tend to perform better than standard promotional mailings in terms of customer response and revenue. Compared to bulk campaigns, emails targeted to loyalty program members have 40% higher open rates, 22% higher click rates, and transaction rates and revenue per email that are 29% and 11% higher, respectively.
New Online Modalities: Group Buying
Posted on Feb 09 2011 by Bill Tancer
Is online group buying a fad or a significant change in the way we buy online? Here are three things that you should know about this phenomenon.
We’ve Got Credit, Yes We Do, We’ve Got Credit…
Posted on Feb 04 2011 by Bill Tancer
While we can’t predict who will win Sunday’s match-up, we can provide insight into the differences between visitors to the official websites for the Pittsburgh Steelers and Green Bay Packers.
Super Bowl, Search and Social
Posted on Feb 04 2011 by Bill Tancer
Searches for Super Bowl are down, but interest in the big game is up. Social Network Facebook is catching with search engines as a navigational tool to find content.
Digital Consumer Optimism: Online Buyers and the Economic Outlook
Posted on Feb 02 2011 by Bill Tancer
The economy is up – the economy is down, which one is it? Indicators on consumers’ expectations and spending confirm our economic uncertainty as we head into 2011. Consumer spending, which accounts for roughly 70% of what our economy produces, looked strong for the fourth quarter of 2010. A CNN/Money poll of 27 leading economists [...]
Spread the Cheer Through Friends-and-Family Emails This Year
Posted on Nov 23 2010 by Experian CheetahMail Client Services
The winter holidays are all about friends, family and spreading the cheer. For email marketers, this timely connotation translates into opportunity for deeper customer engagement, increased response and higher return on investment through the use of the viral and ever-popular “friends and family” campaign. According to Experian Marketing Services’ new white paper, Spreading the word through friends-and-family [...]
Age Matters: Lifecycle Campaigns Bring Relevancy To A Higher Level
Posted on Nov 08 2010 by Experian CheetahMail Client Services
One example of lifecycle messaging done right is a recently launched campaign from Healthy Pet Magazine. HealthyPet emails with personalized content had click rates three times higher than publishing industry benchmarks.
Saying Hello Right Away and Monthly, But Never In Between
Posted on Oct 20 2010 by Experian CheetahMail Client Services
It should come as no surprise that real-time triggered emails outperform bulk welcome messages that operate on some sort of delay. But did you know that monthly welcome mailings actually outperform weekly welcome messages?
2010 LGBT Consumer Report
Posted on May 19 2010 by John Fetto
Same-sex marriage is a hot button topic no matter on which side of the issue you stand. But there can be no denying that same-sex couples are finding an expanding number of options in the U.S. and abroad should they decide to legally wed. The 2010 LGBT Consumer Report explores the household arrangements and behaviors [...]
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
