Research
The Latest Obsession
Posted on Feb 01 2012 by Bill Tancer
Given our environment of hyper-innovation, it’s hard not to become myopic focusing on what’s next and how to plan for it. In our world of fast-paced change, some of the biggest gains can be had by understanding constants versus variables, and the most important constant is the customer.
Three steps to maintaining a clean email database
Posted on Jan 18 2012 by Beatriz Santin
Experian Marketing Services is compiling data, trends and benchmarks to share with marketers in the 2012 Digital Marketer. Below is a sneak peek into just some of the data quality tips you can expect from this valuable report. Successful delivery of an email to a specific consumer is just as important as the message being [...]
Connecting with customers in 2012: Picking the right platforms
Posted on Jan 04 2012 by Andy Roy
In 2012 the core mission of marketing remains the same as last year: to Connect with Customers. But much continues to shift. Media consumption is fragmented, so marketers must chase consumers across multiple channels utilizing campaigns that can be difficult to integrate.
Sending email coupons this holiday season? Consumers look later in the week
Posted on Dec 07 2011 by Experian CheetahMail Client Services
The likelihood of consumers viewing, printing and redeeming a digital coupon at a brick-and-mortar store rises 19.6% if the coupons become accessible at 8 a.m. on Wednesday, according to a recent study by RevTrax, a partner of Experian CheetahMail that offers couponing features in CheetahMail client email programs.
Peak Week sees Email and Online channel growth
Posted on Dec 05 2011 by Matt Tatham
With retailers extending deals even sooner during the Thanksgiving holiday week, Peak Week took on even greater importance as online stores saw tremendous success across online traffic and email transactional activity for Thanksgiving Day, Black Friday and Cyber Monday.
The More Things Change, The More They… Change
Posted on Mar 23 2011 by Bill Tancer
When people ask if Facebook will continue to dominate social networking, or if Groupon is worth $6 billion dollars, I’m not quick to answer. The more you study observed Internet behavior, the more you realize how quickly things can shuffle.
How Word Of Mouth, the Internet and Online Consumer Reviews Influence Purchase Decisions
Posted on Mar 16 2011 by Bill Tancer
While WOM sites like Yelp.com continue to grow, their participants continue to be a very distinct subset of U.S. Internet users.
Banking on Email: One of the Oldest Internet Marketing Channels Continues to Grow
Posted on Mar 09 2011 by Bill Tancer
At the writing of this post, traffic to email services accounted for over 6.5% of all Internet traffic. What this translates to: if you’re not focusing on email, you’re leaving a lot of traffic on the table.
Froot Loops vs. Omaha Steaks: Brand, Loyalty, Age and the Inelasticity of Demand
Posted on Mar 02 2011 by Bill Tancer
Based on our analysis of Experian Simmons consumer data, there is a strong positive correlation between our age and our loyalty to specific brands. The take-away for marketers – for those of us that have strong brands, especially those that have brands that appeal to older consumers, we may be able to back away from steep discounting and still maintain our customer base. Conversely, brands appealing to younger consumers should proceed with caution when attempting to raise prices.
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
