Research
Multi-channel marketing survey – share and learn
Posted on Oct 01 2012 by Pamela Robertson
Experian Marketing Services is surveying marketers across industries to see where companies fall in terms of multi-channel marketing adoption and sophistication.
The holiday shopping season is coming – how will you engage your customers?
Posted on Jun 20 2012 by Denice Surjan
Do your homework before planning a back-to-school marketing strategy
Posted on May 29 2012 by Bill Schneider
Even though most kids haven’t even completed their current school year, now is the time for retailers to start preparing their 2012-2013 back-to-school marketing strategies.
2012 Digital Marketer: Meet the New American Consumer
Posted on Apr 17 2012 by Pamela Robertson
Our recently released 2012 Digital Marketer: Benchmark and Trend Report has been generating strong interest with both marketers and members of the media. We’ve had some cool coverage on sites like CNN.com, Mashable and The Huffington Post. We hope you’ll join our webinar this Thursday at 1:00 p.m. EST to hear what every digital marketer [...]
Talking Taxes: Exploring trends in tax preparation and deductions
Posted on Apr 10 2012 by John Fetto
Long gone are the days of preparing our taxes the old-fashioned way using pen and paper (and hopefully a calculator). Last year, just 8.7% of U.S. tax filers prepared their taxes manually, down from 16.4% of filers who prepared their taxes this way in 2006. Software (including both online and offline versions, such as Turbo Tax or H&R Block At Home) have risen to replace their graphite-powered ancestors. In 2005, 21.5% of tax filers said they used software to prepare their taxes. Specifically, 6.8% used offline software and another 14.7% used online software.
Now available: critical insights and trends every marketer needs to know.
Posted on Apr 04 2012 by Pamela Robertson
Download the 2012 Digital Marketer today if you’d like to see late-breaking trends and marketing insights on mobile, display, social, email, cross-channel linkage, consumer behaviors and lifestyle changes and so much more.
Kentucky and Louisville Fans have “March Madness” Fever
Posted on Mar 30 2012 by Heather Dougherty
With March Madness well underway and the Final Four squaring off on Saturday for a spot in the National Championship game, searches around ‘March Madness’ reached a record high the week ending March 17th, up 16% over the same week last yea…
Multigenerational households throw marketers a curve
Posted on Mar 28 2012 by Bill Schneider
Marketing to Sports Utility Families and other types of multigenerational households can be complicated. In many cases, there is no single primary decision maker in the home. Purchase decisions are likely to be shared and influenced by multiple family members.
Which Brands are a Slam Dunk for Targeting NCAA Basketball Tournament Viewers?
Posted on Mar 28 2012 by Bill Schneider
Viewers of the NCAA men’s basketball tournament on CBS and Turner Broadcasting as well as women’s tournament viewers on ESPN can expect a barrage of television commercials as the field is whittled down to the Final Four. On the men’s side, commercial air time is carefully orchestrated.
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
