Research

EMS on Bloomberg Radio: Bill Tancer discusses hot products, key consumer trends to watch

Posted on Nov 21 2013 by

Bill Tancer joins Bloomberg Radio to discuss what hot product trends mean for retailers and marketers.

Multi-channel marketing survey – share and learn

Posted on Oct 01 2012 by

Experian Marketing Services is surveying marketers across industries to see where companies fall in terms of multi-channel marketing adoption and sophistication.

The holiday shopping season is coming – how will you engage your customers?

Posted on Jun 20 2012 by

Survey: what are marketers planning for the upcoming holiday season?

Do your homework before planning a back-to-school marketing strategy

Posted on May 29 2012 by

Even though most kids haven’t even completed their current school year, now is the time for retailers to start preparing their 2012-2013 back-to-school marketing strategies.

2012 Digital Marketer: Meet the New American Consumer

Posted on Apr 17 2012 by

Our recently released 2012 Digital Marketer: Benchmark and Trend Report has been generating strong interest with both marketers and members of the media. We’ve had some cool coverage on sites like CNN.com, Mashable and The Huffington Post. We hope you’ll join our webinar this Thursday at 1:00 p.m. EST to hear what every digital marketer […]

Talking Taxes: Exploring trends in tax preparation and deductions

Posted on Apr 10 2012 by

Long gone are the days of preparing our taxes the old-fashioned way using pen and paper (and hopefully a calculator). Last year, just 8.7% of U.S. tax filers prepared their taxes manually, down from 16.4% of filers who prepared their taxes this way in 2006. Software (including both online and offline versions, such as Turbo Tax or H&R Block At Home) have risen to replace their graphite-powered ancestors. In 2005, 21.5% of tax filers said they used software to prepare their taxes. Specifically, 6.8% used offline software and another 14.7% used online software.

Now available: critical insights and trends every marketer needs to know.

Posted on Apr 04 2012 by

Download the 2012 Digital Marketer today if you’d like to see late-breaking trends and marketing insights on mobile, display, social, email, cross-channel linkage, consumer behaviors and lifestyle changes and so much more.

Multigenerational households throw marketers a curve

Posted on Mar 28 2012 by

Marketing to Sports Utility Families and other types of multigenerational households can be complicated. In many cases, there is no single primary decision maker in the home. Purchase decisions are likely to be shared and influenced by multiple family members.

Which Brands are a Slam Dunk for Targeting NCAA Basketball Tournament Viewers?

Posted on Mar 28 2012 by

Viewers of the NCAA men’s basketball tournament on CBS and Turner Broadcasting as well as women’s tournament viewers on ESPN can expect a barrage of television commercials as the field is whittled down to the Final Four. On the men’s side, commercial air time is carefully orchestrated.

Three key points to consider for an effective response attribution strategy

Posted on Mar 21 2012 by

Three key points to consider for an effective response attribution strategy: Measure the ecosystem, execute holdout tests and don’t listen to the pundits.