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Data-driven marketing for credit unions...

There are more choices than ever when it comes to banking and lending. In fact, according to the FDIC, there are nearly 5,000 banks...

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It’s time for ad buying to evolve...

For as long as the ad buying process has existed, most brands and agencies have put an emphasis on the channel – meaning there...

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Plan your Advertising Week session schedule now...

Can you believe it…Advertising Week 2019 is already right around the corner (Sept. 23-26)! As always, there is no shortage of breakout sessions, so...

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3 Myths about auto marketing, debunked...

Marketing in the automotive industry used to be a simple process. Advertisements would be placed in newspapers and auto dealers would host events to...

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Retail brands: Knowing means growing...

To set your brand apart from the competition (and thrive!), you need to get to know and communicate with your customers on a more...

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Attribution: The most powerful tool for your next adva...

The way people consume television continues to evolve on a daily basis. Findings from a new Simon-Kucher study reveal that 84 percent of US...

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Experian summer marketing event preview...

ConnecTour Preview | May 30th | Chicago, IL The first of three planned ConnecTour events for FY20, ConnecTour Chicago is scheduled for May 30th...

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3 Best practices for brand advertisers looking to expa...

The other day, as I was racing to a meeting, I realized I had left my mobile phone at home. And for a minute...

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The Importance of Identity Resolution and How Experian...

When it comes to building effective marketing campaigns, it has become increasingly important for businesses to truly understand who their consumers are in order...

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