Marketing across channels

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What the Verizon/Yahoo merger means for digital market...

Possible repercussions Verizon purchasing Yahoo may have on the email marketing ecosystem that could bring new mobile channel...

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Marketing attribution: You don’t have to compromise...

Discover two approaches to cross-channel marketing attribution that will help you improve your marketing...

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Managing consumer identities with a single customer vi...

Linking data is critical to understanding each of your customers through a single customer...

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Why Mad-tech Helps Meet Consumer Demands and Drives Va...

Learn how the emergence of mad-tech enables companies to meet consumer demands from Bridget Bidlack, Experian Marketing...

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Email marketers: Stop Majoring in the Minors...

Email marketers should focus on the right aspects of email programs and develop a life cycle program focusing on customer...

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5 musings on mobile space...

A look at the mobile space and the year ahead from Justin Orgel, director of Strategic Services at Experian Marketing...

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Why should marketers fight email fraud?...

Email fraud costs companies around the world billions, and can destroy brand reputation. Learn how to work with security to protect the email...

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Predictive analytics: A return to fundamentals...

Focusing on predictive analytics requires returning to fundamentals to ensure that data is clean, technology is set, and marketing goals are...

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A crawl, walk, run approach to real-time decisioning...

Real-time decisioning relies on the right real-time data, and must be based on customer needs...

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