Marketing across channels

The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.

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Top 5 resolutions to improve your marketing programs. Learn the most effective way for better customer...

February 8, 2017 by Experian Marketing Services

Personal skill development for marketers to foster a broader view of the industry is critical to marketing programs...

January 13, 2017 by Liz McLemore

Creative and daring email marketing tricks to capture customers before the holiday season...

December 5, 2016 by Liz McLemore

Marketing update! Spamhaus has listed a number of mailers in response to increased email bombing attacks over the last week targeting .gov...

August 19, 2016 by Spencer Kollas

Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience....

May 3, 2016 by Experian Marketing Services

Dive into Thanksgiving weekend’s email subject lines and how “percent off” deals affected email open rates...

December 10, 2015 by Jacob Davis

Kinetic email is the latest buzz term: what it means and when it makes sense for your...

September 14, 2015 by Brenna Solop

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w......

July 20, 2015 by Erin Haselkorn

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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