Manage your data
The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.
Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w......
Initiatives from Experian Marketing Services ensure high quality measurement science drives deeper, actionable consumer...
Understand the attitudes, behaviors, motivations and consumer preferences for the five distinct mom...
If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program...
Trends marketers need to know and consider when building marketing...
Highlights from the 2014 Hispanic Market Overview presented by López Negrete Communications focused on Hispanic consumers’ adoption and use of smartphones....
Device recognition will be yet another technology challenge for marketers but has the potential to overcome many key tracking, measurement and privacy issues with...
Industry Canada releases its final regulations under Canada’s Anti-Spam Law, simultaneously announcing that CASL will come into force on July 1, 2014. Final regulations...
As retailers gear up for the holidays, they need to keep data quality in mind....