Managing your data

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Blind Item How Many Marketers utilize preference cente...

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Single Opt-In Done Properly...

The question about whether double opt-in (confirmed consent) is an email best practice has been asked for the last 10 years. In Bill McCloskey’s recent ClickZ article he takes the strong position that double opt-in consent is no longer a best practice and should be discarded. In my view,...

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Privacy Day Top 10...

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Can data predict the future...

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