Managing your data

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Predictive analytics: A return to fundamentals...

Focusing on predictive analytics requires returning to fundamentals to ensure that data is clean, technology is set, and marketing goals are...

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A crawl, walk, run approach to real-time decisioning...

Real-time decisioning relies on the right real-time data, and must be based on customer needs...

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A new data management role: The Chief Data Officer...

Improve data insights and technical practices with a new data management role: The Chief Data...

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Using addressable advertising to supercharge campaigns...

Addressable advertising can help you achieve higher return on marketing campaigns and a better customer...

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Data visualization: Show, don’t tell!...

As more data becomes available, it can be harder to distill the important info. Improve your storytelling with better data visualization!...

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Three cross-channel marketing plays: Identify, know, e...

Cross-channel marketing in real time means that customer data, across channel and device, should affect the message and contact...

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Citi’s Head of Digital Marketing talks financial servi...

Brian Hovis of Citi talks Financial Services marketing challenges – all require data, organizational shifts and strong technology to s...

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Deliverability impacts more than inability to communic...

The cost of poor email deliverability and how to improve subscriber...

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How contextual marketing affects your strategy...

Understand how contextual marketing creates mutual benefit for the brand and the customer within your...

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