Manage your data

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Data management: 10 questions to ask yourself...

The first step in improving your data management strategy is assessing your current programs. Ask yourself these ten data management questions to get...

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We need to fix the ad tech talent drought...

Within ad tech, it’s no secret that the demand for quality talent far exceeds the supply. What was once a talent challenge is now an urgent ad tech talent d...

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Solving for the data problem: Making information work ...

On average, organizations in the U.S. believe 32 percent of their data is inaccurate. The trouble is that many organizations are investing in data quality....

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Everyone has loyalty campaigns, but few get the data r...

If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program can...

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As debate rages, some brands go in-house to protect fi...

When evaluating their place on the in-source vs. outsource spectrum, brands need to weigh a number of factors, including cost, trust, transparency, capabilities, experience and bandwidth....

Read More As debate rages, some brands go in-house to protect first-party data
Crossing the great divide to a single customer view...

Customer loyalty, revenue and ROI are just some costs of unlinked customer identities....

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Are you determining the ROI of your data quality solut...

While an increasing number of data quality solutions are being implemented, not all are calculating the return on...

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Where’s Dana? Fix your data and make your marketing mo...

Marketers see major opportunity for a whole new level of consumer engagement and more marketing-influenced revenue sources via...

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Build a data foundation for personalization...

As personalization becomes more popular, it is important for marketers to ensure that they have a foundation of accurate and accessible data to support new initiatives....

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