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Plan your Advertising Week session schedule now...

Can you believe it…Advertising Week 2019 is already right around the corner (Sept. 23-26)! As always, there is no shortage of breakout sessions, so...

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Guest Post: ‘Tis (always) the season for audienc...

As summer fades, and back-to-school season approaches, marketers are gearing up for another campaign cycle. It’s a process that repeats itself annually, but we...

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Retail brands: Knowing means growing...

To set your brand apart from the competition (and thrive!), you need to get to know and communicate with your customers on a more...

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Seasonal audiences & why they matter...

Summer is right around the corner and we know how inundated marketers can get with holiday and event-based audience requests. We also know how...

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Experian summer marketing event preview...

ConnecTour Preview | May 30th | Chicago, IL The first of three planned ConnecTour events for FY20, ConnecTour Chicago is scheduled for May 30th...

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3 Ways financial services marketers can amplify their ...

For decades, financial institutions relied on direct mail marketing and mass media for credit card offers and invitations to apply (ITA) for loans. Today...

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Understanding the value of first-party data matching...

What is the most valued asset an advertiser has? Is it their brand? Is it their inventory? Is it their ever-improving website?  The answer...

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The Role of Data in Building Lifelong Relationships wi...

As businesses, we are driven to earn consumer trust and affinity, and continuously strive to give those consumers a reason to interact with us...

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Lexer & Experian announce partnership to enrich a...

Lexer, the leading customer data platform for Retail and Consumer Brands have extended their 2.5 year partnership with Experian to now include ConsumerViewSM. In...

Read More Lexer & Experian announce partnership to enrich and target 300M consumers