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Addressable TV: The Ins and Outs [Q&A]...

Just as people are changing the way they consume TV, brands and agencies are similarly changing the way they advertise through the same medium....

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Experian Industry Buzz...

In case you missed it: Recent press coverage The Missing Link: Maximizing Social Media To Power Marketing Campaigns (The Marketing Insider, January 4, 2018)...

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Marketing Measurement and Attribution: Let’s bre...

Recently, a wave of health consciousness has swept over consumers who are now looking to improve the way they look and feel, including devoting more time to...

Read More Marketing Measurement and Attribution: Let’s break the addiction to clicks
Reimagining your role in the analytical revolution...

The analytical revolution: three suggestions that will help you to reimage analytics in your organization and drive your business...

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Put a little spring in your email marketing strategy...

Marketers should focus on three core areas to deliver the most value to customers: preference data, message relevancy, and a mobile-first approach....

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Instant gratification powered by webhooks...

Webhooks are connections within the internet that enable events and data to be easily shared between...

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The ESP trend: Everychannel is the new normal...

Moving beyond stand-alone email into more channels and addressing newer technologies is crucial to Email Service Providers...

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Finding your baseline for better Holiday email analyti...

Dive into previous holiday email insights to start prepping for the upcoming 2017 holiday...

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First-party data is gold, but it needs to be mined...

Develop a data-driven marketing strategy using the full potential of first-party...

Read More First-party data is gold, but it needs to be mined