Managing your data

Loading...
Data integration and omnichannel activation for seamle...

Data integration and omnichannel activation interview questions with Neustar and Experian Marketing Services resulted from their recent...

Read More Data integration and omnichannel activation for seamless interactions
Introducing EmaiLO, a new email marketing rating syste...

Learn about our unique email marketing rating system, EmaiLO, that uses unique open rates, click rates & session rates to predict your next month's......

Read More Introducing EmaiLO, a new email marketing rating system
Client Summit Main Stage Spotlight: Experian Marketing...

Check out the highlights from the Experian Marketing Suite Client Summit 2016, including client success stories, product showcases and...

Read More Client Summit Main Stage Spotlight: Experian Marketing Suite
Today’s top brands recognized for innovative marketing...

Experian Marketing Services' 2016 #SuiteLife Awards recognized its clients' progressive marketing campaigns that create exceptional customer...

Read More Today’s top brands recognized for innovative marketing campaigns
Marketing attribution: You don’t have to compromise...

Discover two approaches to cross-channel marketing attribution that will help you improve your marketing...

Read More Marketing attribution: You don’t have to compromise
Managing consumer identities with a single customer vi...

Linking data is critical to understanding each of your customers through a single customer...

Read More Managing consumer identities with a single customer view
Uncover hidden opportunities within your email list ba...

Reactivate your email list subscribers and employ email best...

Read More Uncover hidden opportunities within your email list base
Accurate email address means actionable insights...

Data accuracy, especially customer's email addresses, is the hub of email marketing strategies. Learn how to collect and maintain accurate...

Read More Accurate email address means actionable insights
5 musings on mobile space...

A look at the mobile space and the year ahead from Justin Orgel, director of Strategic Services at Experian Marketing...

Read More 5 musings on mobile space