On April 22nd, Americans and many of their terrestrial counterparts in countries around the world will celebrate Earth Day, a tradition that was started in the United States by Wisconsin Senator Gaylord Nelson in 1970. Much has changed on the planet since the first Earth Day, and even in recent years attitudes continue to evolve [...]

Read more ››

No comments

Yesterday, Facebook announced the acquisition of Instagram, a popular photo sharing network with over 30 million users, for $1 billion. Visits to the Instagram website have steadily increased over the past 24 weeks and reached 3.8 million last…

Read more ››

No comments

Following mysterious tweets from @TargetStyle in early October, Target announced a partnership with fashion designer Jason Wu who became well-known after designing the 2009 Inaugural Ball gown for First Lady Michelle Obama. The official look book for was released online on January 10th in anticipation of the in-store and online launch which took place on Sunday, February 5th. Weekly searches for variations of “Jason Wu” shows consumers seeking out information related to the designer corresponding with these key dates.

Read more ››

No comments

Each year, new technologies emerge, the media landscape evolves and consumers expect more from the products they buy and the media they consume. So marketers must innovate continuously by actively exploring, experimenting, evaluating and optimizing. My colleagues and I recently created the Experian Marketing Innovation Report 2012 to help address some of the key issues [...]

Read more ››

No comments

Despite ongoing volatility in the stock market and global economies, consumers are once again paying for luxury items, even as some brands raise prices. Some 2011 forecasts indicate that global sales of luxury goods will grow 8% or more this year.

Read more ››

No comments

Yesterday US video streaming and DVD rental site Netflix announced that it was going to have a second crack at conquering the UK market. The company has decided to focus solely on online video streaming this time around, in a move which will see it go head-to-head with LoveFilm.

Read more ››

No comments

Social media continues to be one of the fastest growing industries online. Between September 2010 and September 2011 visits to Social Networks and Forums have increased by nearly 11% and, if you saw my Internet clock blog last month, social media accounts for nearly a quarter of all time spent online. But when are people engaging with social media the most?

Read more ››

No comments

It was only a couple of months ago that I was blogging about the online battle between the iPad and Kindle. Back in August, iPad dominated the UK search market, with twice as much search volume as the Kindle.

Read more ››

No comments

Expanding global marketing requires an intelligence platform for insight and analysis. Often the global customer is not fully understood and often the largest region drives decisions instead of solid customer understanding.

Read more ››

No comments

With mobile devices increasingly becoming part of the fabric of society, touching every part of our lives, what are the implications for marketers and how can brands successfully transition to digital mobile media? Learn more about how Experian Simmons and Global TGI can provide you with consumer insights across the globe with comparisons to the United States.

Read more ››

1 comment