Digital Marketing
What you need to know about Facebook’s new Mobile App Install Ads
Posted on Nov 02 2012 by Graeme Winston
Here are the top reasons Facebook’s Mobile App Install Ads is interesting and important to advertisers.
Holiday discounts, coupons and deals – where to begin?
Posted on Nov 01 2012 by Bill Tancer
We’re taking a look at last year to inform us about the deals, coupons and discounts consumers are most likely to respond to this upcoming holiday season.
Trending Now – Email address acquisition using website pop-ups
Posted on Oct 31 2012 by Liz Gould
Welcome to the first edition of Trending Now, covering the latest trends in email, mobile and social marketing. Twice a month, I’ll be bringing you a hot trend, zeroing in on it and helping you determine if this trend is something that could help build your brand or business.
The deliverability black box – secrets revealed!
Posted on Oct 30 2012 by Spencer Kollas
The secret to successful deliverability is not a black box, it’s just 4 simple factors: Unknown users, complaints, spam traps, engagement.
Hot holiday trends: week of October 14th – October 21st
Posted on Oct 25 2012 by Shelley Kessler
Experian Marketing Services releases holiday marketing trends for week of October 14th
‘Tis the season for email and search marketing
Posted on Oct 22 2012 by Pamela Robertson
The holiday season is underway and marketers are tweaking their campaigns for better customer engagement and enchantment.
Hot Holiday Trends: Week of October 7th – October 14th
Posted on Oct 18 2012 by Shelley Kessler
Experian Marketing Services releases holiday marketing trends for week of October 7th
A common testing mistake: A/B testing for multiple factors
Posted on Oct 16 2012 by Adam Sugano
Here, we’ll demonstrate one of the more common misuses of A/B testing and introduce a better option when testing with multiple factors.
Creative tips and examples of how to utilize animation in your email marketing messages
Posted on Oct 15 2012 by Rob Beatty
One of the most common questions the Experian CheetahMail’s creative team is asked is: “How can I make my email stand out from the rest of the crowd?” One trend that is gaining popularity with our clients is the use of animation.
Experian Marketing Services releases first week of 2012 holiday marketing results
Posted on Oct 11 2012 by Shelley Kessler
With Experian Marketing Services, retailers can now keep their finger on the pulse of digital and online trends this holiday season. Each week, Experian provides its clients a summary of holiday trends spanning consumer insights, email marketing, social media trends and mobile marketing. This week, Experian Marketing Services released its first holiday marketing results for [...]
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
