Digital Marketing
Statistical hypothesis testing
Posted on Nov 19 2012 by Adam Sugano
Understanding hypothesis testing mechanics and how it translates to A/B or multivariate testing will help with the study design and reading results.
A recipe for holiday marketing success
Posted on Nov 16 2012 by Denice Surjan
Check out the infographic below to see what worked for marketers last holiday season and what they have planned for this year.
Hot holiday trends: week of November 4th – November 10th
Posted on Nov 15 2012 by Shelley Kessler
Experian Marketing Services has released its holiday insights for the week of October 28th, 2012. Take a look at the key findings.
Holiday hot products – tablets top the list and the Furby is back!
Posted on Nov 13 2012 by Diana Illiano
Time to polish off our crystal ball and give predictions from consumers’ fingertips of hot products of the holiday season. See what made the list.
Five questions to ask to make mobile data work for your business
Posted on Nov 13 2012 by Alok Kapur
Mobile is a game changer. Here are five simple questions you can use to make mobile data work for your business.
Getting ready for Valentine’s Day email promotions
Posted on Nov 12 2012 by Shelley Kessler
While we all associate the color red with Valentine’s Day, the revenue generated during this holiday is indeed very green.This holiday generates nearly $18 billion for businesses, second only to Christmas.
Hot holiday trends: week of October 28th – November 3rd
Posted on Nov 08 2012 by Shelley Kessler
Experian Marketing Services has released its holiday insights for the week of October 28th, 2012. Take a look at the key findings.
Usable holiday marketing trends for digital marketers
Posted on Nov 08 2012 by Pamela Robertson
Earlier in the year we asked marketers about their company’s holiday plans, and got a lot of great take-aways from the results.
Trending Now – How marketers use technology to quickly respond to hurricane Sandy
Posted on Nov 07 2012 by Liz Gould
After Superstorm Sandy many marketing campaigns went out as planned and others sprung up anew. Here’s a roundup of the stand out post-storm campaigns.
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
