Digital Marketing
SMS compliance: What you don’t know CAN hurt you
Posted on Jan 02 2013 by Alex Krylov
In honor of SMS’s 20th anniversary and the MMA CBP’s 7th edition we would like to provide you with some key information about mobile marketing compliance.
Statistical significance in a testing world
Posted on Dec 27 2012 by Adam Sugano
Here we examine why understanding the mechanics that lie beneath the phrase ‘statistically significant’ is essential when conducting tests or defending a hypothesis.
Hot holiday trends: week of December 9th – 15th
Posted on Dec 21 2012 by Shelley Kessler
Experian Marketing Services releases holiday marketing trends for week of
December 9th for email marketing and search intelligence
Hot holiday trends: week of December 2nd – December 8th
Posted on Dec 13 2012 by Shelley Kessler
Experian Marketing Services has released its holiday insights for the week of December 2nd, 2012.
Peak Week search and email trends – a video recap
Posted on Dec 12 2012 by Denice Surjan
Pamela Robertson covers Peak Week online traffic and email trends, and tips for the rest of your holiday email marketing campaigns.
Hot holiday trends: week of November 25th – December 1st
Posted on Dec 06 2012 by Shelley Kessler
Experian Marketing Services has released its holiday insights for the week of November 25th, 2012. Take a look at the key findings.
An easy opt-out process is key to protecting your email reputation
Posted on Dec 04 2012 by Spencer Kollas
It’s important that the email opt-out process is as easy as possible. This might sound counter-intuitive, but it can be key in protecting your reputation.
Hot holiday trends: week of November 18th – November 24th
Posted on Nov 29 2012 by Shelley Kessler
Experian Marketing Services has released its holiday insights for the week of November 18th, 2012 This week’s key findings: Mailers started earlier, with the Monday (11/19) before Thanksgiving having the largest percentage increase (20.6%) in volume. Black Friday, Sunday 11/25, and Cyber Monday all had double digit increases in volume over last year. Forty-five percent [...]
A spotlight on brand loyalty: Understanding brand loyalists and how to effectively market to them
Posted on Nov 28 2012 by Shelley Kessler
In today’s digital world, with instant comparisons between brands available at your fingertips, it is particularly important to cultivate and reward ‘loyal’ customers. Whether the program is based on points, miles, gift cards, credit cards, stamps or coupons, the goal of a loyalty program is to keep the best customers committed to the brand. Customer [...]
#Twitter and #hashtags in email subject lines
Posted on Nov 27 2012 by Liz Gould
Twitter has been around for quite some time, but as we move into the holiday season, we’ve been seeing Twitter used more in email campaigns, on Websites and via SMS. We thought we’d take a quick look at some statistics and trends around campaigns our clients have been sending, as well as some quick hit [...]
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
