Data quality

Data-driven marketing requires data quality

Posted on Feb 10 2014 by

With 93 percent of marketers finding data essential to marketing success, data quality needs to become a strategic priority.

How to make data the foundation of your customer-centric efforts

Posted on Feb 05 2014 by

To truly be customer-centric, marketers need to make data the foundation to better understanding consumers.

Do you have the data needed to achieve your marketing goals?

Posted on Jan 22 2014 by

The current state of data quality is low and marketers need to improve information to achieve data-driven objectives.

Breaking the barriers in your organization

Posted on Jan 14 2014 by

Siloes are everywhere, but marketers need to break them down to succeed in 2014.

How are companies sharpening their email marketing tactics?

Posted on Jan 10 2014 by

To better communicate with subscribers, marketers need better data on their customers to personalize email communications.

The evolution of the customer lifecycle

Posted on Dec 17 2013 by

To improve consumer interaction, marketers need to take actions to improve data accuracy.

Cross-channel marketing demands better data

Posted on Dec 12 2013 by

As marketers work to better coordinate communications across channels, they need accurate data and insight to make it happen.

The building blocks of customer satisfaction

Posted on Nov 26 2013 by

Organizations should work to improve data quality to increase customer satisfaction, especially in the call center environment.

Experian QAS evolves to Experian Data Quality

Posted on Nov 21 2013 by

Experian QAS becomes Experian Data Quality to highlight the goal of becoming a leading global data quality provider.

Testing your online properties? Focus on the user

Posted on Nov 12 2013 by

Online testing is crucial to marketers, but they need to remember the user experience above all else.