Data Management
The squeaky wheel shouldn’t always get the oil
Posted on Aug 25 2011 by Nancy Shaver
Expanding global marketing requires an intelligence platform for insight and analysis. Often the global customer is not fully understood and often the largest region drives decisions instead of solid customer understanding.
Worthwhile vendor sponsored events
Posted on Aug 11 2011 by Beatriz Santin
Experian QAS is constantly looking for ways to reach new prospects with relevant content and to offer our customers access to information that will help them get the most from their QAS software. Vendor-sponsored events from webinars and local seminars to large conferences can provide informative content and re-enegize your thinking.
Loyalty programs need accurate data
Posted on Jun 30 2011 by Erin Haselkorn
Experian Marketing Services found 63 percent of organizations track the lifetme value of each customer. Retailers can ensure data accuracy by using verification tools at the point of capture. Quality data yields better segmentation and intelligence.
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
