Data Management
“Moneydata” – championship outcomes are driven by an understanding of cross-channel customer data
Posted on Jun 06 2012 by Dylan Purse
Having disjointed data can impact decisions across all aspects of campaign creation and measurement. Imagine a high-value catalog responder opting in to an email loyalty program on a website. Not linking that information to his or her previous transactions could lead to redundant communications across channels in a best case scenario and at worst, conflicting messages.
How Direct Mailers get the most from NCOALink®
Posted on Feb 02 2012 by Mike Yapuncich
Most marketers think of NCOALink – national change of address data – from the USPS® as a commodity. It has been available for primarily changing addresses in one form or another since 1987. NCOALink can have significant positive results on a company’s bottom line depending on how it’s used.
It’s the most wonderful time of the year
Posted on Nov 23 2011 by Megan Berry
The busy season is upon us! With more people shopping online for the holidays than ever before, it’s time for e-commerce retailers to start ramping up their data quality efforts to make sure their direct mail, and at this time of year more importantly, packages arrive on time. Online retailers are going to need to meet the shipping demands of their customers if they want to thrive this holiday season.
Creating a contact data quality strategy that works
Posted on Nov 11 2011 by Erin Haselkorn
Managing contact data quality is challenging. There are many different users who can access CRM systems and many different mediums through which information is being transported.
Make your holiday direct mail results brighter
Posted on Nov 04 2011 by Mike Yapuncich
The holidays are the perfect time to be more aggressive in your customer prospecting and reactivation direct mail activities. Simple strategies can go a long way to making your holiday direct mail results brighter. Find out more in Mike Yapuncich’s post.
Are you a good brand or a great brand?
Posted on Nov 01 2011 by Marcus Tewksbury
Today’s consumers are empowered more than ever. With the proliferation of new channels, the intersection of offline and online media and the convergence of data, social and multi-media technologies, consumers have nearly limitless options to interact with brands. Those consumers, in turn, can share their brand experience with 500 friends in 5 minutes.
Personalization: trick or treat?
Posted on Oct 31 2011 by Andy Roy
The increasing amount and integration of personal data enables both fiendishly clever personalization and ghoulishly undesirable loss of privacy. Personalization is the behavior of a service changing based on personal information. Here are three rules for “good behaviors” that will banish those eerie feelings of being followed.
Make the most of in-store visits this holiday season
Posted on Oct 19 2011 by Gina McDowell
Take full advantage of capturing in-store intelligence this season, measure the impact of your holiday communications on retail performance and realize its importance in overall marketing success.
Clean your email database before the holiday rush
Posted on Oct 11 2011 by Erin Haselkorn
According to Experian CheetahMail, the average email bounce rate is 2.6 percent. With Black Friday and Cyber Monday fast approaching, many marketers are rushing to put together email campaigns to drive consumer spending. While the offers and message are extremely important, they are meaningless if they do not reach the intended consumers.
How to capture a wide range of customer data in today’s market
Posted on Sep 13 2011 by Marcus Tewksbury
The key to building multi-channel, multi-dimensional views of the customer is being fluent enough with the data structures of those channels to understand what the unique attributes are and how they can be related to a common perspective across silos.
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
