Data Quality
Five data mapping strategies that optimize marketing
Posted on Apr 09 2013 by Kathy Menis
Get value from consumer profiles and optimize performance by effectively mapping segments to a CRM database and enhancing with demographic and behavioral data.
Using intelligence to create relevant messages
Posted on Feb 13 2013 by Erin Haselkorn
To create meaningful interactions, organizations need consumer demographic and behavioral details to better understand individual need.
Creating a single customer view
Posted on Dec 21 2012 by Caitlin Devore
A single customer view has many benefits – including an improved customer experience – but can be a challenge for marketers.
The big topic of big data
Posted on Dec 20 2012 by Caitlin Devore
While there are many components and challenges to big data, data quality needs to be a part of any strategy.
Putting the customer first
Posted on Dec 19 2012 by Caitlin Devore
Customer-centric strategies rely on accurate customer data and strong analytical abilities. Companies need it to generate actionable intelligence.
Providing customers an omni-channel experience
Posted on Dec 18 2012 by Caitlin Devore
Our next data trend for 2013 is omni-channel. Instead of just operating in multiple channels, businesses need to provide a seamless customer experience, regardless of the channel.
Data Quality SaaS Deployments
Posted on Dec 17 2012 by Caitlin Devore
Data quality is a priority as businesses enter 2013strategic planning. This is the first of a 5 series post about the trends to watch over the next year.
Help Santa’s sleigh get to the right house
Posted on Sep 21 2012 by Courtney Cunnane
Retailers can keep fulfillment costs low via successful package delivery. They can do this by ensuring accurate consumer information for high data quality.
Delivering during the holidays – the new rules
Posted on Sep 18 2012 by Jennifer Levin
As the holiday season approaches and retailers kick promotions into high gear, it’s important to examine campaign strategy, including deliverability. Much has changed since last season. Now, ISPs put heavy weight on engagement to determine a sender’s reputation and inbox placement. While in the past, marketers gained momentum via a “batch and blast” strategy, today, [...]
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
