Data quality

To be a marketing mastermind, you need quality data

Posted on Apr 15 2014 by

Data has become a focal point of all marketing efforts. Ninety-three percent of organizations think data is essential to their marketing success.

Better leverage your first-party data

Posted on Apr 01 2014 by

Marketers need to take steps to achieve a single customer view and better leverage available consumer insight.

How to execute a database centralization project

Posted on Mar 12 2014 by

Consolidate your database to improve marketing results and better understand your customers.

Marketers are beginning to glean ROI from new analytics initiatives

Posted on Mar 04 2014 by

With the explosion of big data initiatives, marketers need to make sure they are utilizing data management best practices.

Know your Valentine

Posted on Feb 14 2014 by

Use data to understand your customer, empowering higher conversion rates and maximizing revenue on holidays like Valentine’s Day.

Data-driven marketing requires data quality

Posted on Feb 10 2014 by

With 93 percent of marketers finding data essential to marketing success, data quality needs to become a strategic priority.

How to make data the foundation of your customer-centric efforts

Posted on Feb 05 2014 by

To truly be customer-centric, marketers need to make data the foundation to better understanding consumers.

Do you have the data needed to achieve your marketing goals?

Posted on Jan 22 2014 by

The current state of data quality is low and marketers need to improve information to achieve data-driven objectives.

Breaking the barriers in your organization

Posted on Jan 14 2014 by

Siloes are everywhere, but marketers need to break them down to succeed in 2014.

How are companies sharpening their email marketing tactics?

Posted on Jan 10 2014 by

To better communicate with subscribers, marketers need better data on their customers to personalize email communications.