Data Management
Creating a single customer view
Posted on Dec 21 2012 by Caitlin Devore
A single customer view has many benefits – including an improved customer experience – but can be a challenge for marketers.
The big topic of big data
Posted on Dec 20 2012 by Caitlin Devore
While there are many components and challenges to big data, data quality needs to be a part of any strategy.
Putting the customer first
Posted on Dec 19 2012 by Caitlin Devore
Customer-centric strategies rely on accurate customer data and strong analytical abilities. Companies need it to generate actionable intelligence.
Providing customers an omni-channel experience
Posted on Dec 18 2012 by Caitlin Devore
Our next data trend for 2013 is omni-channel. Instead of just operating in multiple channels, businesses need to provide a seamless customer experience, regardless of the channel.
Data Quality SaaS Deployments
Posted on Dec 17 2012 by Caitlin Devore
Data quality is a priority as businesses enter 2013strategic planning. This is the first of a 5 series post about the trends to watch over the next year.
Help Santa’s sleigh get to the right house
Posted on Sep 21 2012 by Courtney Cunnane
Retailers can keep fulfillment costs low via successful package delivery. They can do this by ensuring accurate consumer information for high data quality.
Innovate to multi-channel marketing and beyond
Posted on Sep 10 2012 by Ann Jarema
As marketers, it is our duty to help our companies evolve and adapt communications to enable improved customer engagement, purchasing behavior and loyalty.
Traditional direct marketing needs a fresh face
Posted on Aug 02 2012 by Edward Kowalski
In today’s multi-channel shopping world online behavior can’t be overlooked. Marketers need to enhance their offline marketing efforts with online data to take advantage of incorporating online behavior into targeting efforts.
How to solve deliverability issues in direct mail records
Posted on Jul 17 2012 by Mike Yapuncich
The goal for marketers is to identify and drop records with deliverability issues performing below breakeven to ensure they only mail to the most effective set of records. Learn more about solving deliverability issues in direct mail.
Marketing travel alert: how building a roadmap can guide you on the path to success
Posted on Jun 26 2012 by Ann Jarema
Marketers ask themselves what type of data to invest in, how to leverage social media channels, when to invest in new database technologies and infrastructures, how to use response attribution and analytics to be more customer centric, etc. CMOs are also challenging their teams to get it all done immediately. With all of that on your plate, how can any marketer be successful?
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
