Data quality

To find insight, marketers need to improve data collection and linkage

Posted on Aug 26 2014 by

Marketers need to work across the business to improve data collection and linkage challenges to better leverage information for consumer insight.

Why data is the missing piece of your marketing puzzle

Posted on Aug 18 2014 by

While marketers are looking to focus on new possibilities around customization and the customer experience, many have problems with gathering needed intelligence from their data assets.

Build a data foundation for personalization

Posted on Jul 21 2014 by

As personalization becomes more popular, it is important for marketers to ensure that they have a foundation of accurate and accessible data to support new initiatives.

Maximize email ROI using this six-step checklist

Posted on Jul 10 2014 by

Make sure you’re getting the most out of your email marketing investment by following these six steps.

The dark side of email deliverability

Posted on Jul 02 2014 by

Email is a critical marketing communication channel, but organizations need to be vigilant about their sender reputation to ensure messages are delivered to consumers.

Sometimes less is more in the world of data

Posted on Jun 26 2014 by

In today’s data-driven marketing environment, it is important to keep in mind that sometimes less really is more. Be sure you leverage the right data sets to ensure actionable results.

Are you focused on performance or intelligence?

Posted on Jun 23 2014 by

Motivations for maintaining accurate and usable data vary based on business size. Learn how small businesses and enterprise organizations differ and the ways for businesses navigate data quality obstacles.

The biggest data quality challenges

Posted on Jun 10 2014 by

Strategic initiatives are dependent on data for customer insight, but poor data quality is hurting marketers.

The next big thing in e-commerce — predicting customer behavior

Posted on Jun 04 2014 by

Better leverage data to improve marketing personalization and a better customer experience.

Deliverability: key to measuring email marketing success

Posted on May 29 2014 by

Look at email deliverability as a measurement of success for email marketing campaigns by actually reaching the consumer’s inbox.