Data quality

Everyone has loyalty campaigns, but few get the data right

Posted on Nov 19 2014 by

If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program can provide.

Check your list twice! Improve your email database

Posted on Nov 03 2014 by

You still have time to improve your email database before the holidays move into full swing.

Are you determining the ROI of your data quality solutions?

Posted on Oct 16 2014 by

While an increasing number of data quality solutions are being implemented, not all are calculating the return on investment.

Where’s Dana? Fix your data and make your marketing more personal

Posted on Oct 10 2014 by

Marketers see major opportunity for a whole new level of consumer engagement and more marketing-influenced revenue sources via personalization.

To find insight, marketers need to improve data collection and linkage

Posted on Aug 26 2014 by

Marketers need to work across the business to improve data collection and linkage challenges to better leverage information for consumer insight.

Why data is the missing piece of your marketing puzzle

Posted on Aug 18 2014 by

While marketers are looking to focus on new possibilities around customization and the customer experience, many have problems with gathering needed intelligence from their data assets.

Build a data foundation for personalization

Posted on Jul 21 2014 by

As personalization becomes more popular, it is important for marketers to ensure that they have a foundation of accurate and accessible data to support new initiatives.

Maximize email ROI using this six-step checklist

Posted on Jul 10 2014 by

Make sure you’re getting the most out of your email marketing investment by following these six steps.

The dark side of email deliverability

Posted on Jul 02 2014 by

Email is a critical marketing communication channel, but organizations need to be vigilant about their sender reputation to ensure messages are delivered to consumers.

Sometimes less is more in the world of data

Posted on Jun 26 2014 by

In today’s data-driven marketing environment, it is important to keep in mind that sometimes less really is more. Be sure you leverage the right data sets to ensure actionable results.