Data Quality
Three ways ecommerce marketers can reduce shopping cart abandonment
Posted on May 20 2013 by Richard Mazzola
Ecommerce retailers need to find creative ways to reduce shopping cart abandonment and increase revenue.
Health information exchanges prompt data quality efforts
Posted on May 16 2013 by Jenny Sharpe
New health information exchanges are prompting data quality efforts, as state and local healthcare agencies look to electronically share patient data.
Does business intelligence work for you?
Posted on May 08 2013 by Erin Haselkorn
Poor data quality can hurt business intelligence efforts putting marketers at a disadvantage when segmenting and messaging to clients.
Prioritize email quality over quantity
Posted on May 02 2013 by Erin Haselkorn
Here are two points marketers need to remember in order to ensure quality over quantity in email address collection.
Poor quality data can hurt cross-channel marketing efforts
Posted on Apr 11 2013 by Erin Haselkorn
Marketers realize that no matter the channel, organizations need to provide a consistent brand message, high level of service and customized offers.
Five data mapping strategies that optimize marketing
Posted on Apr 09 2013 by Kathy Menis
Get value from consumer profiles and optimize performance by effectively mapping segments to a CRM database and enhancing with demographic and behavioral data.
Using intelligence to create relevant messages
Posted on Feb 13 2013 by Erin Haselkorn
To create meaningful interactions, organizations need consumer demographic and behavioral details to better understand individual need.
Creating a single customer view
Posted on Dec 21 2012 by Caitlin Devore
A single customer view has many benefits – including an improved customer experience – but can be a challenge for marketers.
The big topic of big data
Posted on Dec 20 2012 by Caitlin Devore
While there are many components and challenges to big data, data quality needs to be a part of any strategy.
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
