Cross-channel marketing
Targeting customers for local marketing initiatives
Posted on Feb 21 2013 by Virginie Bernard
Marketing to a local audience can be vital for certain products and services. Here, we examine strategies to identify and target local customers.
Responsive design: creative and code collide to give email a mobile edge
Posted on Feb 20 2013 by David Kepets
Responsive design has shown to be a viable option to effectively optimize emails for mobile. Here are some key findings on this new approach.
Four steps to starting successful online display ad campaigns
Posted on Feb 20 2013 by Chris Beirne
What marketers need in order to lay the groundwork for success in their online advertising campaigns.
Top 10 trends in email, mobile and social marketing from 2012
Posted on Feb 04 2013 by Liz Gould
A recap and key takeaways from the 10 biggest stories in email, mobile and social marketing from 2012.
Facebook advertising and CRM converge
Posted on Feb 01 2013 by Rachel Bergman
Facebook has made strides in helping advertisers better measure the ROI from paid media and report accurately on ROAS across the network.
The Digital Marketer: Diving into cross-channel campaign management
Posted on Jan 31 2013 by Pamela Robertson
Cross-channel campaign management is one of the big focuses of The 2013 Digital Marketer Report. Here’s an excerpt on that topic from the report.
Gift guides 2.0
Posted on Jan 21 2013 by Elaine Moneyhon
The 2012 holiday season brought with it a record number of marketing emails in our inboxes – according to Experian Marketing Services, the volume was 5% higher for this holiday season compared to 2011. One trend we couldn’t help but notice was the number of holiday gift guide emails. We like these examples from Crate [...]
Thinking through your email deliverability strategy
Posted on Jan 17 2013 by Spencer Kollas
Marketers walk a fine line between what they legally can do with their email programs, and what they should do. Here are some pointers to consider before proceeding.
SMS: 8 rules of engagement for crafting compelling messages
Posted on Jan 10 2013 by Michael Puffer
Use these 8 rules of engagement to help you craft compelling and effective SMS messages.
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
