Cross-channel marketing
Planning for holiday 2013
Posted on Mar 27 2013 by Elaine Moneyhon
Description: Findings from the 2012 Strategic Accounts Holiday Analysis and recommendations for holiday 2013
Mother’s Day – Email trends and tips
Posted on Mar 21 2013 by Shelley Kessler
Experian CheetahMail’s Mother’s Day email highlights. Tips to help email marketers achieve success with Mother’s Day campaigns.
Accurate response attribution – challenging and critically important
Posted on Mar 21 2013 by Nancy Shaver
CMOs know that understanding the contribution of marketing efforts would mean the ability to allocate marketing spend for maximum impact and return.
Hot off the “press” – the latest digital marketing insights
Posted on Mar 20 2013 by Denice Surjan
The 2013 Digital Marketer Report is here! Get actionable data and insights to shape an integrated customer experience and help you be customer obsessed.
Want to increase your email frequency? Know your list health!
Posted on Mar 15 2013 by Charles Nguyen
Understanding list health is the first step in determining optimal email frequency. Here, you’ll learn key metrics to monitor to ensure proper list health.
Addressable TV: a targetable and measurable direct marketing channel
Posted on Mar 12 2013 by Jennifer Marshall
Addressable television offers an additional and effective touchpoint for marketers looking to connect with key targets.
Email blacklisting: 5 stages to recovery
Posted on Mar 07 2013 by Spencer Kollas
Due to an increase in IP listings as of the first of the year, there has been quite a lot of conversation lately around the Spamhaus blacklist. I would like to share with you, what I call the “five stages to recovery” after an email blacklisting. The key is to recognize that if you are [...]
Always-on consumers, showrooming and economy among key 2013 retail trends
Posted on Feb 28 2013 by Matt Tatham
Experian Marketing Services’ analyst Bill Tancer discusses consumer behavior for marketers
Cross-channel response attribution: credit where credit is due
Posted on Feb 27 2013 by Xiaolong Zhang
Understanding various revenue attribution methods and technologies to help marketers determine the best bang for their buck.
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
