Consumer insights

Rethinking search in the mobile age

Posted on Apr 01 2015 by

Search has been one of the top drivers of website traffic over the past decade. However because of increasingly mobile and ultra-connected shoppers, marketers are rethinking search.

Mother’s Day insights to show mom some love

Posted on Mar 20 2015 by

Not all moms are the same. Learn how they differ as well as other key Mother’s Day insights to prepare for mom’s big day!

One million more households became cord-cutters last year

Posted on Mar 06 2015 by

In a recent analysis we learned that 7.3 percent of all U.S. homes are cord-cutters, meaning they have high-speed Internet but don’t pay for television.

It’s primetime for streaming video, but which device? [Video]

Posted on Feb 25 2015 by

This short video provides a look at video viewing habits across platforms.

The 2014 holiday season proved successful for marketers but was profit left on the table?

Posted on Feb 20 2015 by

Despite a slight decline in retail sales for the month of December, overall the holiday season proved successful for retailers with sales at their highest level since 2011.

The digital consumer in 2015: Smartphone activities, TV multitasking and cord cutting

Posted on Feb 11 2015 by

A look at the habits of digital consumers, including smartphone and television use and the choice between becoming a cord-cutter and staying connected.

Millennials and money: A generation ripe with investment opportunity

Posted on Feb 06 2015 by

Financial services companies have copious opportunities to either begin or extend their relationships with Millennials. Highlights from the Millennial Financial Outlook report.

Personalization: When to use it and when to steer clear

Posted on Feb 05 2015 by

In this month’s Ask the Expert column, Anita Gandhi discusses the importance of understanding your customer’s attitudes before using overtly personalized marketing messages.

Meet today’s 5 distinct mom segments

Posted on Jan 29 2015 by

Understand the attitudes, behaviors, motivations and consumer preferences for the five distinct mom segments.

Join @ExperianMkt and @Ad_Truth for #DPD15 chat on Twitter

Posted on Jan 27 2015 by

Join us for a Data Privacy Day chat January 28, 6PM ET. Join us for the discussion or follow the conversation using hashtag #DPDchat.