Consumer insights

Use social gaming sites to engage young trendsetters

Posted on Feb 19 2014 by

Social gaming sites provide marketers with a great opportunity to connect with gamers who tend to be young, trendsetters and heavy users of new technology.

How to engage viewers of the Winter Olympics

Posted on Feb 10 2014 by

Insights on how viewers of the Winter Olympics engage with various platforms for content.

Grab the attention of your best customer

Posted on Feb 06 2014 by

Getting your best customer to engage with your brand likely requires an integrated approach that taps into many consumer touch-points.

Convergence with the customer in mind [Video]

Posted on Jan 20 2014 by

Watch this encore video chat of the “Convergence with the customer in mind” panel discussion from the National Retail Federation Big Show earlier this month.

Untangling the social web: Targeting social media personas

Posted on Jan 20 2014 by

Social media usage differs among consumers. To look deeper into this idea, Experian Marketing Services examines the social behavior of six unique audience segments.

Price matters, but behind other factors in Deal Seeker analysis [VIDEO]

Posted on Dec 17 2013 by

Watch our video chat with John Fetto as he shares insights from the Deal Seekers Report.

Holiday hot sheet – Get to know Hispanic consumers

Posted on Dec 03 2013 by

Hispanic consumers this holiday can mean the difference between a good season and a great one.

Holiday hot sheet – Top searched consumer products

Posted on Nov 14 2013 by

As consumers use smartphones and tablets to take pictures, make phone calls, read books and listen to music, these devices replace the functions of the traditional holiday gifts of years past.

Know your customer head to toe

Posted on Oct 22 2013 by

Today, when I read the Ad Week piece on Elle magazine’s use of Emmy award-winning actress and full-figured woman Melissa McCarthy on the cover of their current issue, I wondered how many Elle magazine readers would personally identify with the cover model’s plus-size body type.

What Google’s secure search means for marketers

Posted on Oct 16 2013 by

Google’s recent change means marketers have a limited understanding of new search trends, seasonal shifts or general topics of interest, but they still need to effectively measure how users reach their site.