Consumer insights

Meet today’s new smartphone consumers

Posted on Apr 03 2014 by

There are seven distinct types of smartphone users ranging from those who rarely put their device down to those who barely pick it up.

All roads lead to social

Posted on Mar 28 2014 by

Social media Websites are playing an increasingly important role in driving traffic to other Websites at the expense of search engines and portal pages.

African Americans look to advertising more than friends to stay on top of the latest trends

Posted on Mar 19 2014 by

Attitudes and behaviors of highly influential and ad-receptive African American market collectively spends $156.9 billion annually on non-essentials.

Scruff is in as men shave less

Posted on Mar 11 2014 by

Whether a result of the sky rocketing costs of razor blades, the increasing popularity of Movember or a general trend among Hollywood’s leading men to sport some scruff, it seems that facial hair hasn’t been this en vogue since the mid-70s.

The $19 billion question: Who uses WhatsApp and why are they so important to Facebook?

Posted on Feb 21 2014 by

Facebook announced it will be acquiring messaging app WhatsApp, probably a pretty smart move given new insights from our Always-On Consumer Report. The report, which profiles seven distinct segments of smartphone owners defined by their attitudes and mobile behaviors, found that 11 percent of adult smartphone owners fall into an important segment that we call Personals.

Use social gaming sites to engage young trendsetters

Posted on Feb 19 2014 by

Social gaming sites provide marketers with a great opportunity to connect with gamers who tend to be young, trendsetters and heavy users of new technology.

How to engage viewers of the Winter Olympics

Posted on Feb 10 2014 by

Insights on how viewers of the Winter Olympics engage with various platforms for content.

Grab the attention of your best customer

Posted on Feb 06 2014 by

Getting your best customer to engage with your brand likely requires an integrated approach that taps into many consumer touch-points.

Convergence with the customer in mind [Video]

Posted on Jan 20 2014 by

Watch this encore video chat of the “Convergence with the customer in mind” panel discussion from the National Retail Federation Big Show earlier this month.

Untangling the social web: Targeting social media personas

Posted on Jan 20 2014 by

Social media usage differs among consumers. To look deeper into this idea, Experian Marketing Services examines the social behavior of six unique audience segments.