Consumer insights

Millennials and money: A generation ripe with investment opportunity

Posted on Feb 06 2015 by

Financial services companies have copious opportunities to either begin or extend their relationships with Millennials. Highlights from the Millennial Financial Outlook report.

Personalization: When to use it and when to steer clear

Posted on Feb 05 2015 by

In this month’s Ask the Expert column, Anita Gandhi discusses the importance of understanding your customer’s attitudes before using overtly personalized marketing messages.

Meet today’s 5 distinct mom segments

Posted on Jan 29 2015 by

Understand the attitudes, behaviors, motivations and consumer preferences for the five distinct mom segments.

Join @ExperianMkt and @Ad_Truth for #DPD15 chat on Twitter

Posted on Jan 27 2015 by

Join us for a Data Privacy Day chat January 28, 6PM ET. Join us for the discussion or follow the conversation using hashtag #DPDchat.

Champagne wishes and caviar dreams: Marketers plug into the lifestyles of the rich (and maybe famous)

Posted on Jan 15 2015 by

The Internet of Things is the driving future of consumer electronics and many other product categories, but who are the people behind the Internet of Things?

5 must-have lessons from the 2014 holiday season

Posted on Jan 14 2015 by

Get analysis and insights on top performing retail sites and the most effective channels driving online traffic, in our top lessons from the 2014 holiday season.

#HolidayHotSheet: Red Ryder BB Gun? I’d rather have a gift card…

Posted on Dec 19 2014 by

In this week’s holiday insights, we look at the rising popularity of gift cards as the holiday shopping season winds down. We also look at email marketing trends for Christmas Day and beyond.

Opportunities through the rise of smart devices

Posted on Dec 17 2014 by

The rise of smart devices is rapidly improving efficiency, user experience and brand engagement and poses many questions that marketers must begin considering today.

Five rules to better leverage online reviews

Posted on Dec 09 2014 by

Learn how businesses can leverage online reviews to their advantage, especially during the critical holiday season.

The state of Black Friday

Posted on Dec 05 2014 by

Bill Tancer, general manager of global research for Experian Marketing Services, appeared on CNN Live Thanksgiving day, to answer the question, “Is Black Friday dying?”