Consumer Insights
Identifying online Black Friday shoppers
Posted on Oct 09 2012 by Diana Illiano
As we head into the holiday season, one of the many capabilities Experian Hitwise has is the ability to segment web-users that performed a Black Friday-related search (e.g. ‘Walmart Black Friday,’ ‘Black Friday sales,’ ‘ad for black Friday’) OR visited a Black Friday website (e.g., blackfridayads.com, Bfads.com). We analyzed data for Black Friday shoppers between [...]
Experian Marketing Services pinpoints rising social network sites
Posted on Oct 05 2012 by Jennifer Marshall
An Experian Marketing Services study shows niche social networks significantly increased market share of all visits to social sites.
Google share of searches at 65% in August 2012
Posted on Oct 02 2012 by Matt Tatham
Google accounted for 65.28% of all U.S. searches conducted in the four weeks ending September 1, 2012. One word search queries increase 15% in August 2012.
iPhone 5 ranked as 8th most popular search in US
Posted on Sep 27 2012 by Matt Tatham
Since the iPhone 5 went on sale last Friday, a look back at the search activity shows that the iPhone 5 announcement on September 12th caused US searches on the term “iPhone 5” to rank as the 8th most popular search query on the Internet that day. Last week, searches for iPhone 5 increased 362% [...]
Top 20 most “comfortable” cities
Posted on Sep 27 2012 by Jennifer Marshall
Experian Simmons asks survey respondents if they bought sweats in the last 12 months, and if so, how many. For the second year in a row, the top city is Philadelphia, PA.
Top news and media websites for key voter segments
Posted on Sep 25 2012 by Diana Illiano
Stats show that an ever-increasing amount of campaign spend is for online advertising and social media targeting specific audiences with messages.
The preparation for holiday sales
Posted on Sep 20 2012 by Diana Illiano
Last year Cyber Monday was the busiest online shopping day. Apparel & Accessories, House & Garden and Toys & Hobbies sites saw the most growth YoY.
Are you better off? More Americans saying, “Yes”
Posted on Sep 04 2012 by John Fetto
We’ve examined the attitudes of American adults from 2008 through July 2012 to get a read on how economic sentiment has changed.
Political conventions place spotlight on Tampa and Charlotte
Posted on Aug 30 2012 by Bill Schneider
A look at consumer characteristics that make the Tampa and Charlotte markets as different from each other as the delegates attending the conventions.
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
