Consumer Insights

Google Maps Edges Closer To MapQuest

Posted on Feb 11 2009 by

A few weeks ago I thought I was onto something very hot. I was getting ready to announce that Google Maps had caught up to MapQuest in share of US Internet visits. I decided to wait a week to be sure things held. Since then, MapQuest has regained its lead and is widening the gap [...]

The Season of Online Coupons

Posted on Jan 15 2009 by

We all knew heading into the holiday season that consumers were going to be highly sensitive to price due to the economic conditions, paving the way for an increase in online deal seeking. Coupon websites experienced growth in visits throughout the holiday season as shoppers searched for promotional codes to use online and printable coupons [...]

July Unemployment Numbers (U.S.) – Calling All Economists

Posted on Aug 05 2006 by

When I’m not crunching the latest numbers on search engines or predicting winners of American Idol, one of my pastimes (and perhaps the reason for my reputation as a data geek) is correlating Hitwise data with economic indicators. When I started with Hitwise in 2004, I had an idea: If more and more individuals filing [...]

PhotoBucket Leads Photo Sharing Sites; Flickr at #6

Posted on Jun 21 2006 by

In the SF tech bubble that I live in, most of the talk about photo sites has been centered on Flickr. In fact, you could get the impression from most people I meet that Flickr is the ONLY site at which you can share and store photos. Examination of the category however, shows that Flickr [...]

Diet Coke and Mentos Experiment – Brand Questions

Posted on Jun 12 2006 by

Last week a fabulous video of two men doing a Bellagio-like display using Diet Coke and Mentos was released on Eepybird.com. Not only did visits to Eepybird.com increase substantially, from off the radar to a rank of 25 in the Entertainment – Multimedia category, but searches for ‘diet coke and mentos’ and other related terms [...]