Consumer insights

We’ve Got Credit, Yes We Do, We’ve Got Credit…

Posted on Feb 04 2011 by

While we can’t predict who will win Sunday’s match-up, we can provide insight into the differences between visitors to the official websites for the Pittsburgh Steelers and Green Bay Packers.

Super Bowl, Search and Social

Posted on Feb 04 2011 by

Searches for Super Bowl are down, but interest in the big game is up. Social Network Facebook is catching with search engines as a navigational tool to find content.

The Marketing Bowl: Packers vs. Steelers

Posted on Feb 03 2011 by

Two storied franchises will collide in this year’s Super Bowl, the Green Bay Packers and the Pittsburgh Steelers. Sports fans from both markets are huge supporters of their football teams, but a look into their behavior and attitudes reveals passions beyond a one-dimensional Cheesehead or Towel Twirler. Considering the vast preferences, marketers recognize the need to define characteristics that truly distinguish their target audience, thus, this article delves further into the hearts and houses of Green Bay and Pittsburgh area residents.

Cheeseheads vs. Terrible Towels – What Makes Packers & Steelers Fans Tick?

Posted on Feb 02 2011 by

An enlightening glimpse into the lifestyles of Packers and Steelers’ supporters living in Green Bay and Pittsburgh, and surrounding communities, creates exciting targeting opportunities for marketers. Using Mosaic segments from Experian to dissect these two markets, marketers can identify the “Small-town Contentment” of Green Bay – these are middle-aged, upper-middle-class families living in small towns and surrounding satellite cities, versus the “Blue-collar Backbone” of Pittsburgh – these are budget-conscious, young and old blue-collar households living in older towns.

Digital Consumer Optimism: Online Buyers and the Economic Outlook

Posted on Feb 02 2011 by

The economy is up – the economy is down, which one is it?  Indicators on consumers’ expectations and spending confirm our economic uncertainty as we head into 2011.  Consumer spending, which accounts for roughly 70% of what our economy produces, looked strong for the fourth quarter of 2010.  A CNN/Money poll of 27 leading economists […]

Americans Spend 2 Hours, 12 Minutes Per Month on Twitter.com

Posted on Jan 25 2011 by

Americans are still spending more time on Twitter.com than ever before. According to Experian Simmons estimates, Americans spent an estimated 2 hours and 12 minutes tweeting and reading tweets on Twitter.com in November 2010.

One-Third of Verizon Customers Prime Targets for iPhone

Posted on Jan 11 2011 by

Verizon iPhone rumors are about as old as the iPhone itself, but those rumors have finally been put to rest to the delight of countless Verizon customers. The carrier announced on Tuesday that it would be adding the smartphone of smartphones to its roster. The announcement ends four years of AT&T exclusivity with the iPhone and gives Apple access to Verizon’s estimated 93 million customers. Data from Experian Simmons supports Apple’s decision to partner with Verizon.

Web Closing In On TV as Preferred Source of Weather News

Posted on Jan 06 2011 by

The winds are shifting when it comes the medium of choice for weather information. Weekly data from Experian Simmons DataStreamSM show a 23% drop in the percent of U.S. adults who watch The Weather Channel between January 7, 2008 and November 22, 2010. At the same time, the percent of adults visiting weather-focused websites like […]

The Top Drinking Cities in the U.S.

Posted on Dec 29 2010 by

As we ring in the New Year this week, Americans will be tossing back a few adult beverages in celebration. While alcohol consumption certainly increases around holidays and other times of celebration, many Americans imbibe year-round. So where across this great land of ours are you most likely to find adults willing and able to […]

This Holiday Season, Your Greeting Cards May Not Come By Mail… Or Even Email

Posted on Dec 22 2010 by

Americans are less likely today to send out traditional greeting cards in the than they were two years ago. We should not assume that the spirit of the holidays has lost its intensity, however. New means of communication might have replaced the old ones.