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Three cross-channel marketing plays: Identify, know, engage

Posted on Mar 22 2016 by
Cross-channel marketing in real time means that customer data, across channel and device, should affect the message and contact strategy.

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Welcome series email marketing = ongoing customer engagement

Posted on Jun 12 2012 by
A Welcome Series provides a great opportunity for email marketers to acknowledge, educate and engage customers. Start with an email to new subscribers expressing a sincere thank you for joining the program and, ideally, containing a special offer.

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