All posts by Yvette Mitchell

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Three cross-channel marketing plays: Identify, know, e...

Cross-channel marketing in real time means that customer data, across channel and device, should affect the message and contact...

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Welcome series email marketing = ongoing customer enga...

A Welcome Series provides a great opportunity for email marketers to acknowledge, educate and engage customers. Start with an email to new subscribers expressing a sincere thank you for joining the program and, ideally, containing a special...

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