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Marketing attribution: You don’t have to compromise...

Posted on Jul 14 2016 by
Discover two approaches to cross-channel marketing attribution that will help...

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Improve online display performance through audience targetin...

Posted on Aug 16 2013 by
Targeting’s role in real-time bidding for display ads, and basic concepts for online users including needed data linkages that make online targeting feasible.Read more...

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Optimizing cross-channel marketing spend...

Posted on Apr 26 2013 by
How to optimally allocate marketing spend across online/offline channels. Read more...

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Cross-channel response attribution: credit where credit is d...

Posted on Feb 27 2013 by
Understanding various revenue attribution methods and technologies to help marketers determine the best bang for their buck. Read more...

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