About Xiaolong Zhang
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Posts by Xiaolong Zhang
Optimizing cross-channel marketing spend
Posted on Apr 26 2013 by Xiaolong Zhang
How to optimally allocate marketing spend across online/offline channels.
Cross-channel response attribution: credit where credit is due
Posted on Feb 27 2013 by Xiaolong Zhang
Understanding various revenue attribution methods and technologies to help marketers determine the best bang for their buck.
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
