About Xiaolong Zhang

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Posts by Xiaolong Zhang

Improve online display performance through audience targeting

Posted on Aug 16 2013 by

Targeting’s role in real-time bidding for display ads, and basic concepts for online users including needed data linkages that make online targeting feasible.

Optimizing cross-channel marketing spend

Posted on Apr 26 2013 by

How to optimally allocate marketing spend across online/offline channels.

Cross-channel response attribution: credit where credit is due

Posted on Feb 27 2013 by

Understanding various revenue attribution methods and technologies to help marketers determine the best bang for their buck.