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Marketing attribution: You don’t have to compromise

Posted on Jul 14 2016 by
Discover two approaches to cross-channel marketing attribution that will help you improve your marketing strategy.


Improve online display performance through audience targeting

Posted on Aug 16 2013 by
Targeting’s role in real-time bidding for display ads, and basic concepts for online users including needed data linkages that make online targeting feasible.


Optimizing cross-channel marketing spend

Posted on Apr 26 2013 by
How to optimally allocate marketing spend across online/offline channels.


Cross-channel response attribution: credit where credit is due

Posted on Feb 27 2013 by
Understanding various revenue attribution methods and technologies to help marketers determine the best bang for their buck.


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