About Virginie Bernard

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Posts by Virginie Bernard

Building brand loyalty – let your customers show you the way

Posted on May 21 2013 by

How to use the cross-channel customer journey as a guide that can aide in improving the overall brand experience.

Targeting customers for local marketing initiatives

Posted on Feb 21 2013 by

Marketing to a local audience can be vital for certain products and services. Here, we examine strategies to identify and target local customers.

Top ten email marketing A/B testing rules

Posted on Sep 05 2012 by

Even if you are a novice to email testing, there is a set of standard testing rules that will help make your A/B test a success.