All posts by Steve Zimmerman, Director of Custom Analytics

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A blueprint for successful Invitation to Apply campaig...

In today’s consumer lending environment, financial services institutions are seeing increasingly intense competition during a favorable economic climate. For example, it is common for...

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The secret sauce of retailers: Using data to compete i...

Retail is in a period of transition. In the past, when retailers wanted places to sell their products, they would open stores that would...

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