About Steve Lopez
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Posts by Steve Lopez
PRC’s Rate Hike Ruling Has Positive Implications for Direct Mailers
Posted on Oct 19 2010 by Steve Lopez
Direct mailers can continue to be aggressive with their mailing plans and strategy through Spring 2011. It is likely, however, that there will be a postage increase in May 2011, when the USPS typically submits their rate requests.
What Should Direct Mailers Do with USPS Address Change Service Nixie Records?
Posted on Oct 04 2010 by Steve Lopez
Experian Data Management Services has recently tracked client usage of ACS records and has learned that some clients do not understand what to do with them.
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
