All posts by Spencer Kollas

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e-appends, a potential trap for email marketing...

E-appends, learn the pros and cons of purchasing an email append to ensure you are increasing the ability to reach your...

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Spamhaus and email bombing marketing update...

Marketing update! Spamhaus has listed a number of mailers in response to increased email bombing attacks over the last week targeting .gov...

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What the Verizon/Yahoo merger means for digital market...

Possible repercussions Verizon purchasing Yahoo may have on the email marketing ecosystem that could bring new mobile channel...

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Accurate email address means actionable insights...

Data accuracy, especially customer's email addresses, is the hub of email marketing strategies. Learn how to collect and maintain accurate...

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The importance of engaging consumers on their terms th...

Engaging consumers across channels builds loyal customers all year....

Read More The importance of engaging consumers on their terms this holiday
How contextual marketing affects your strategy...

Understand how contextual marketing creates mutual benefit for the brand and the customer within your...

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Overcome these 3 common data barriers for mobile marke...

Spencer Kollas explains in iMedia how to overcome 3 common data barriers for mobile marketing...

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9 email do’s and don’ts for data-driven ma...

Our Spencer Kollas gives his top 9 email do’s and don’ts for today’s data-driven marketers in a recent article for iMedia Conne...

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How customer-centric is your email deliverability stra...

As we continue to progress into 2015, it is becoming even more imperative to reassess your email deliverability strategy....

Read More How customer-centric is your email deliverability strategy?