About Spencer Kollas
Website: http://www.experian.com/cheetahmail
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Posts by Spencer Kollas
An easy opt-out process is key to protecting your email reputation
Posted on Dec 04 2012 by Spencer Kollas
It’s important that the email opt-out process is as easy as possible. This might sound counter-intuitive, but it can be key in protecting your reputation.
The deliverability black box – secrets revealed!
Posted on Oct 30 2012 by Spencer Kollas
The secret to successful deliverability is not a black box, it’s just 4 simple factors: Unknown users, complaints, spam traps, engagement.
Delivering during the holidays – the new rules
Posted on Sep 17 2012 by Spencer Kollas
As holiday campaigns begin to kick into high gear, it’s important that marketers examine their campaign strategy, including deliverability considerations.
DMARC – what is it and should you care?
Posted on Aug 21 2012 by Spencer Kollas
There have been a lot of conversations and questions within the industry lately about ways for email senders to protect themselves from malicious phishing attacks. The newest approach is a technical specification called DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”. DMARC was created by both senders (brands and ESPs) and receivers (ISPs) [...]
Using your toolbox
Posted on Jul 23 2012 by Spencer Kollas
As someone who likes to do various projects around the house, I learned a long time ago that it is important to have the right tools to get the job done. The problem is that too often we get comfortable with our favorite tools and don’t realize that the job could be easier if we [...]
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
