About Spencer Kollas

Website: http://www.experian.com/marketing-services/marketing-services.html

Profile: Spencer Kollas is the head of Global Email Deliverability for Experian Marketing Services. Spencer provides Experian Marketing Services clients with valuable strategic and tactical insights on how they can stay in their customers’ inboxes, as well as educating clients about the latest deliverability trends and industry best practices. Spencer is an active member in several industry organizations, including the Email Sender & Provider Coalition (ESPC), Messaging Anti-Abuse Work Group (MAAWG), Email Experience Council (EEC) and the Anti-Phishing Work Group (APWG).Find Spencer on Google+

Posts by Spencer Kollas

Engagement — does it really matter for deliverability?

Posted on Feb 23 2015 by

Fresh off the controversial panel discussion at the EEC conference, deliverability expert Spencer Kollas weighs in on how subscriber engagement affects deliverability.

What Google Inbox means for email marketers

Posted on Oct 27 2014 by

Deliverability expert Spencer Kollas shares his view on how Google Inbox affects email marketing.

Gmail unsubscribe tool: Good news for customers and email marketers

Posted on Feb 26 2014 by

How Gmail’s new unsubscribe tool can benefit both customers and email marketers.

Deliverability misconceptions: The insider break-down

Posted on Aug 01 2013 by

Experian Marketing Services’ Spencer Kollas responds to common misconceptions in the world of deliverability, providing thoughtful insights based on years of experience in the field.

Email blacklisting: 5 stages to recovery

Posted on Mar 07 2013 by

Due to an increase in IP listings as of the first of the year, there has been quite a lot of conversation lately around the Spamhaus blacklist. I would like to share with you, what I call the “five stages to recovery” after an email blacklisting. The key is to recognize that if you are […]

Thinking through your email deliverability strategy

Posted on Jan 17 2013 by

Marketers walk a fine line between what they legally can do with their email programs, and what they should do. Here are some pointers to consider before proceeding.

An easy opt-out process is key to protecting your email reputation

Posted on Dec 04 2012 by

It’s important that the email opt-out process is as easy as possible. This might sound counter-intuitive, but it can be key in protecting your reputation.

The deliverability black box – secrets revealed!

Posted on Oct 30 2012 by

The secret to successful deliverability is not a black box, it’s just 4 simple factors: Unknown users, complaints, spam traps, engagement.

Delivering during the holidays – the new rules

Posted on Sep 17 2012 by

As holiday campaigns begin to kick into high gear, it’s important that marketers examine their campaign strategy, including deliverability considerations.

DMARC – what is it and should you care?

Posted on Aug 21 2012 by

There have been a lot of conversations and questions within the industry lately about ways for email senders to protect themselves from malicious phishing attacks. The newest approach is a technical specification called DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”. DMARC was created by both senders (brands and ESPs) and receivers (ISPs) […]