Spencer Kollas

Spencer Kollas is a recognized industry leader in email deliverability and subscriber engagement. For more than a decade, Kollas has worked with the world’s foremost email marketers to help them connect with their customers and increase the return on investment (ROI) of their email marketing initiatives. As Vice President of Global Deliverability Services, Kollas is responsible for the product development and innovation road map of Experian Marketing Services’ email deliverability services in more than 30 countries around the world. He works directly with Experian Marketing Services’ clients to help them understand best practices around email delivery and how consumers in different regions worldwide approach and use the email marketing channel. He also works with Internet service providers to understand the way their filtering systems work in order to create valuable, strategic and tactical insights on how client messages can stay in their customers’ inboxes. Find Spencer on Twitter.

All posts by Spencer Kollas

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Spamhaus and email bombing marketing update...

Marketing update! Spamhaus has listed a number of mailers in response to increased email bombing attacks over the last week targeting .gov...

Read More Spamhaus and email bombing marketing update
What the Verizon/Yahoo merger means for digital market...

Possible repercussions Verizon purchasing Yahoo may have on the email marketing ecosystem that could bring new mobile channel...

Read More What the Verizon/Yahoo merger means for digital marketing
Accurate email address means actionable insights...

Data accuracy, especially customer's email addresses, is the hub of email marketing strategies. Learn how to collect and maintain accurate...

Read More Accurate email address means actionable insights
The importance of engaging consumers on their terms th...

Engaging consumers across channels builds loyal customers all year....

Read More The importance of engaging consumers on their terms this holiday
How contextual marketing affects your strategy...

Understand how contextual marketing creates mutual benefit for the brand and the customer within your...

Read More How contextual marketing affects your strategy
Overcome these 3 common data barriers for mobile marke...

Spencer Kollas explains in iMedia how to overcome 3 common data barriers for mobile marketing...

Read More Overcome these 3 common data barriers for mobile marketing success
9 email do’s and don’ts for data-driven ma...

Our Spencer Kollas gives his top 9 email do’s and don’ts for today’s data-driven marketers in a recent article for iMedia Conne...

Read More 9 email do’s and don’ts for data-driven marketers
How customer-centric is your email deliverability stra...

As we continue to progress into 2015, it is becoming even more imperative to reassess your email deliverability strategy....

Read More How customer-centric is your email deliverability strategy?
Engagement — does it really matter for deliverability?...

Fresh off the controversial panel discussion at the EEC conference, deliverability expert Spencer Kollas weighs in on how subscriber engagement affects deliverability....

Read More Engagement — does it really matter for deliverability?