Due to an increase in IP listings as of the first of the year, there has been quite a lot of conversation lately around the Spamhaus blacklist. I would like to share with you, what I call the “five stages to recovery” after an email blacklisting. The key is to recognize that if you are [...]

Read more ››

No comments

Marketers walk a fine line between what they legally can do with their email programs, and what they should do. Here are some pointers to consider before proceeding.

Read more ››

No comments

It’s important that the email opt-out process is as easy as possible. This might sound counter-intuitive, but it can be key in protecting your reputation.

Read more ››

No comments

The secret to successful deliverability is not a black box, it’s just 4 simple factors: Unknown users, complaints, spam traps, engagement.

Read more ››

No comments

As holiday campaigns begin to kick into high gear, it’s important that marketers examine their campaign strategy, including deliverability considerations.

Read more ››

No comments

There have been a lot of conversations and questions within the industry lately about ways for email senders to protect themselves from malicious phishing attacks. The newest approach is a technical specification called DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”. DMARC was created by both senders (brands and ESPs) and receivers (ISPs) [...]

Read more ››

No comments

As someone who likes to do various projects around the house, I learned a long time ago that it is important to have the right tools to get the job done. The problem is that too often we get comfortable with our favorite tools and don’t realize that the job could be easier if we [...]

Read more ››

No comments