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Spencer Kollas

Spencer Kollas is a recognized industry leader in email deliverability and subscriber engagement. For more than a decade, Kollas has worked with the world’s foremost email marketers to help them connect with their customers and increase the return on investment (ROI) of their email marketing initiatives. As Vice President of Global Deliverability Services, Kollas is responsible for the product development and innovation road map of Experian Marketing Services’ email deliverability services in more than 30 countries around the world.He works directly with Experian Marketing Services’ clients to help them understand best practices around email delivery and how consumers in different regions worldwide approach and use the email marketing channel. He also works with Internet service providers to understand the way their filtering systems work in order to create valuable, strategic and tactical insights on how client messages can stay in their customers’ inboxes.Find Spencer on Twitter.

Spamhaus and email bombing marketing update...

Posted on Aug 19 2016 by
Marketing update! Spamhaus has listed a number of mailers in...

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What the Verizon/Yahoo merger means for digital marketing...

Posted on Jul 26 2016 by
Possible repercussions Verizon purchasing Yahoo may have on the email...

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Accurate email address means actionable insights...

Posted on Jun 07 2016 by
Data accuracy, especially customer's email addresses, is the hub...

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The importance of engaging consumers on their terms this hol...

Posted on Nov 23 2015 by
Engaging consumers across channels builds loyal customers all year.Read more ››

How contextual marketing affects your strategy...

Posted on Oct 12 2015 by
Understand how contextual marketing creates mutual benefit for the brand...

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Overcome these 3 common data barriers for mobile marketing s...

Posted on Aug 11 2015 by
Spencer Kollas explains in iMedia how to overcome 3 common...

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9 email do’s and don’ts for data-driven marketer...

Posted on Jul 02 2015 by
Our Spencer Kollas gives his top 9 email do’s and don’ts for today’s data-driven marketers in a recent article for iMedia Connection.Read more...

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How customer-centric is your email deliverability strategy?...

Posted on Apr 17 2015 by
As we continue to progress into 2015, it is becoming even more imperative to reassess your email deliverability strategy. Read more...

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Engagement — does it really matter for deliverability?...

Posted on Feb 23 2015 by
Fresh off the controversial panel discussion at the EEC conference, deliverability expert Spencer Kollas weighs in on how subscriber engagement affects deliverability. Read more...

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