Posts by 

Incorporating data quality into your cross-channel strategy...

Posted on Sep 04 2013 by
Cross-channel marketing requires marketers to gain more consumer insight to effectively leverage each channel. Enter analytics and business intelligence.Read more...

Read more ››

Data quality: From the CEO to the call operator...

Posted on May 15 2012 by
Data quality is, rightly, a very popular topic these days. Many companies are implementing enterprise data management solutions or formal master data management programs within the next two years. But to leverage these robust...

Read more ››

Address verification for global companies...

Posted on Apr 24 2012 by
Today, it costs more than $40 to send a five pound package from the U.S. to Canada or Mexico. The cost to Europe or South America is even more expensive. For U.S. companies operating on a global scale, such as…Read more...

Read more ››

Address management and one-to-one marketing...

Posted on Jan 31 2012 by
Marketers of the past used mass marketing to reach prospects, sending one message to everyone with no segmentation or targeting. Today, marketing practices have evolved to customized, one-to-one marketing, a more effective and...

Read more ››

What’s new in 2012 for data quality?...

Posted on Jan 25 2012 by
Over the past few years, data quality has become more important and many reports show that trend will continue. Organizations use to focus on collecting an accurate mailing address in order to save costs and improve operational...

Read more ››

About Marketing Forward

Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

Latest Tweets