About Sebastien Gelas

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Posts by Sebastien Gelas

Incorporating data quality into your cross-channel strategy

Posted on Sep 04 2013 by

Cross-channel marketing requires marketers to gain more consumer insight to effectively leverage each channel. Enter analytics and business intelligence.

Data quality: From the CEO to the call operator

Posted on May 15 2012 by

Data quality is, rightly, a very popular topic these days. Many companies are implementing enterprise data management solutions or formal master data management programs within the next two years. But to leverage these robust solutions, organizations first need to set up solid foundations in data quality. Poor data quality can impact an organization in many […]

Address verification for global companies

Posted on Apr 24 2012 by

Today, it costs more than $40 to send a five pound package from the U.S. to Canada or Mexico. The cost to Europe or South America is even more expensive. For U.S. companies operating on a global scale, such as retail specialists or ecommerce organizations, address accuracy is crucial. Organizations can’t afford undeliverable mail and […]

Address management and one-to-one marketing

Posted on Jan 31 2012 by

Marketers of the past used mass marketing to reach prospects, sending one message to everyone with no segmentation or targeting. Today, marketing practices have evolved to customized, one-to-one marketing, a more effective and personalized technique. The goal of one-to-one marketing is to target relevant offers to each consumer. While this high level of segmentation is […]

What’s new in 2012 for data quality?

Posted on Jan 25 2012 by

Over the past few years, data quality has become more important and many reports show that trend will continue. Organizations use to focus on collecting an accurate mailing address in order to save costs and improve operational efficiencies around direct mail and catalog campaigns. Now, we see businesses validating a host of different contact data […]