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Posts by Scott Paprocki

Email Marketers: If you haven’t heard of LIGA, you will soon

Posted on Oct 23 2013 by

LIGA, which stands for “Locally Inactive, Globally Active” consumers, is a new approach to reengagement that can increase reengagement rates to up to 5%.

40% of “inactive” email addresses may belong to loyal customers

Posted on Oct 10 2013 by

Customers who fail to click on email promotions may still be interacting with brands in other channels. Learn how to re-engage these customers.