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Best Practices For Point of Sale Email Collection...

Posted on Mar 26 2012 by
As clients, mainly retail, try to grow and expand their email lists, many have turned to Point of Sale (a.k.a. POS) email collection. POS collection has become an industry norm with the ability to bring tremendous growth. One...

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Hotmail gets tough on Graymail...

Posted on Dec 22 2011 by
Hotmail has recently been in the news for improving their users’ Inbox experience, enhancing tools and improving their filters. More specifically, Hotmail is trying to combat “Graymail”  or all of the newsletters, offers,...

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Managing deliverability risks with refer-a-friend programs...

Posted on Aug 17 2011 by
Refer-a–Friend programs can be incredibly beneficial, but it is important to do it correctly or run the risk of causing deliverability issues (and possible legal compliance issues as well). The key issues to manage are user and...

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How Subject Lines Affect Deliverability...

Posted on Feb 25 2011 by
One of the most important issues for email marketers is making sure the message makes it to the “inbox” of the intended recipient. An often overlooked key aspect of mailing delivery — in addition to IP reputation — is...

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Everything Email Marketers Need to Know About Gmail’s Prio...

Posted on Sep 09 2010 by
Google recently announced plans to enhance Gmail by introducing a ‘Priority Inbox’ which will soon be rolling out to its estimated 200mm global users. Experian CheetahMail’s deliverability team has received many inquiries...

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How The Latest Hotmail Features Will Impact Deliverability...

Posted on Aug 05 2010 by
Microsoft has recently announced enhancements to its Windows Live Hotmail, including features that “help busy people with full lives.” The CheetahMail deliverability team has reviewed these new features and offers these...

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