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New Experian Data Quality BETA program for marketers...

Posted on Apr 25 2014 by
Check on the health of your data quality in a new Experian Data Quality BETA program Read more...

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Testing your online properties? Focus on the user...

Posted on Nov 12 2013 by
Online testing is crucial to marketers, but they need to remember the user experience above all else. Read more...

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Search, Social, Email: Attributing sales to several channels...

Posted on Jul 29 2013 by
Marketers need to continuously adapt our attribution strategy to reflect the growth of multiple channels in a customer's path to purchase. Read more...

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Four mobile marketing pitfalls to avoid...

Posted on Jun 18 2013 by
Mobile is an important marketing channel, but there are several pitfalls organizations should avoid when optimizing their mobile strategy.Read more...

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Three ways ecommerce marketers can reduce shopping cart aban...

Posted on May 20 2013 by
Ecommerce retailers need to find creative ways to reduce shopping cart abandonment and increase revenue. Read more...

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The USPS® is raising rates in 2012. What does it...

Posted on Dec 06 2011 by
Address validation has been the focus of direct marketers for quite some time. But as the cost of shipping continues to increase, the quality of address data becomes significant to businesses looking to reduce costs. The USPS®...

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