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New Experian Data Quality BETA program for marketers

Posted on Apr 25 2014 by
Check on the health of your data quality in a new Experian Data Quality BETA program


Testing your online properties? Focus on the user

Posted on Nov 12 2013 by
Online testing is crucial to marketers, but they need to remember the user experience above all else.


Search, Social, Email: Attributing sales to several channels

Posted on Jul 29 2013 by
Marketers need to continuously adapt our attribution strategy to reflect the growth of multiple channels in a customer's path to purchase.


Four mobile marketing pitfalls to avoid

Posted on Jun 18 2013 by
Mobile is an important marketing channel, but there are several pitfalls organizations should avoid when optimizing their mobile strategy.


Three ways ecommerce marketers can reduce shopping cart abandonment

Posted on May 20 2013 by
Ecommerce retailers need to find creative ways to reduce shopping cart abandonment and increase revenue.


The USPS® is raising rates in 2012. What does

Posted on Dec 06 2011 by

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