About Richard Mazzola

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Posts by Richard Mazzola

Testing your online properties? Focus on the user

Posted on Nov 12 2013 by

Online testing is crucial to marketers, but they need to remember the user experience above all else.

Search, Social, Email: Attributing sales to several channels

Posted on Jul 29 2013 by

Marketers need to continuously adapt our attribution strategy to reflect the growth of multiple channels in a customer’s path to purchase.

Four mobile marketing pitfalls to avoid

Posted on Jun 18 2013 by

Mobile is an important marketing channel, but there are several pitfalls organizations should avoid when optimizing their mobile strategy.

Three ways ecommerce marketers can reduce shopping cart abandonment

Posted on May 20 2013 by

Ecommerce retailers need to find creative ways to reduce shopping cart abandonment and increase revenue.

The USPS® is raising rates in 2012. What does it mean for your business?

Posted on Dec 06 2011 by

Address validation has been the focus of direct marketers for quite some time. But as the cost of shipping continues to increase, the quality of address data becomes significant to businesses looking to reduce costs. The USPS┬« has announced that it will raise shipping rates by approximately 4.6%, effective January 22nd, 2012. The increase comes […]