About Nancy Shaver

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Profile: Nancy Shaver is a Consulting Principal for Experian Marketing Solutions’ Marketing Analytics team. In this role, she leverages both her strategic vision and extensive hands-on direct, digital and database marketing experience to help Experian’s clients develop and implement achievable marketing solutions that deliver measurable business value. Through a combination of her work across a range of clients including retail, telecommunications, consumer packaged goods, and financial services, as well as her deep operational and strategy experience, Nancy is able to help clients translate their goals into strategies and practical and effective initiatives which link a positive customer experience with bottom line results.Nancy has over 25 years of experience leading marketing organizations as well as delivering data, analytical, and technical services. Prior to joining Experian, Nancy was a principal and founder of 6C Consulting, specializing in optimizing multichannel customer marketing effectiveness. She has also held senior management positions at MCI and Claritas. Other experience includes participation in a campaign management software start-up, as well as extensive client and operational management at a marketing service provider.Nancy has been a speaker at industry conferences and has been a board member of the DMAW Educational Foundation and TransAmerica Marketing. Client relationships have included several of Experian’s large strategic accounts.Nancy holds a Bachelor of Arts from Wellesley College and attended the MBA program at Mary Washington University.



Posts by Nancy Shaver

Building a cross-channel roadmap – Part 1: The why

Posted on Aug 22 2013 by

Read part one of this two part post to learn why marketers should develop a strategic roadmap to guide their transition from single or multichannel marketing to true cross-channel marketing.

Accurate response attribution – challenging and critically important

Posted on Mar 21 2013 by

CMOs know that understanding the contribution of marketing efforts would mean the ability to allocate marketing spend for maximum impact and return.

Unlocking the “social silo”: leveraging social insights across channels

Posted on Aug 17 2012 by

How do you effectively use social insight and make it actionable for marketing efforts while maintaining a seamless customer experience with the brand?

The high cost of marketing silos – and the requirement for flawless execution

Posted on May 10 2012 by

Solutions exist today that enable marketers to identify a customer with a single piece of personally identifiable information (PII), such as an email address, and then match it to the person’s physical address, alternate emails, social, mobile and even cookie data. This cross-channel identity resolution helps marketers to better understand customer preferences, as well as gain a better understanding of the efficacy of their marketing budget.

If it ain’t broke, you’d better still fix it

Posted on Sep 09 2011 by

Most organizations today are still siloed by channel, and success is measured by how well a “channel” performs. A view of how the customer behaves across an organization and a robust understanding of consumer attitudes and preferences is often missing. Don’t leave significant marketing return on the table.

The squeaky wheel shouldn’t always get the oil

Posted on Aug 25 2011 by

Expanding global marketing requires an intelligence platform for insight and analysis. Often the global customer is not fully understood and often the largest region drives decisions instead of solid customer understanding.