Nancy Shaver is a Consulting Principal for Experian Marketing Solutions’ Marketing Analytics team. In this role, she leverages both her strategic vision and extensive hands-on direct, digital and database marketing experience to help Experian’s clients develop and implement achievable marketing solutions that deliver measurable business value. Through a combination of her work across a range of clients including retail, telecommunications, consumer packaged goods, and financial services, as well as her deep operational and strategy experience, Nancy is able to help clients translate their goals into strategies and practical and effective initiatives which link a positive customer experience with bottom line results.Nancy has over 25 years of experience leading marketing organizations as well as delivering data, analytical, and technical services. Prior to joining Experian, Nancy was a principal and founder of 6C Consulting, specializing in optimizing multichannel customer marketing effectiveness. She has also held senior management positions at MCI and Claritas. Other experience includes participation in a campaign management software start-up, as well as extensive client and operational management at a marketing service provider.Nancy has been a speaker at industry conferences and has been a board member of the DMAW Educational Foundation and TransAmerica Marketing. Client relationships have included several of Experian’s large strategic accounts.Nancy holds a Bachelor of Arts from Wellesley College and attended the MBA program at Mary Washington University.