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Four steps multi-channel marketers can use to run an addressable

Posted on Mar 07 2012 by
Now, with the advent of data-driven online display advertising, multi-channel marketers can convey the same tailored offline message through any digital channel, whether online, television, mobile, tablet or social. This discipline is often referred to as “addressable advertising.”

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How to target your audience like a politician

Posted on Feb 01 2012 by
Here’s an example of how we helped a government official in a local re-election campaign: Using Experian Marketing Services data, the official ran segmented TV ads in his local election area. The TV ad was tailored so that multiple ads...

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3 digital marketing tips for the New Year

Posted on Dec 07 2011 by
Take this opportunity to review this year’s marketing programs to determine how to improve your future digital advertising spend.

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The perfect holiday gift for online advertisers: stress-free holiday marketing

Posted on Oct 27 2011 by
The 2010 holiday season broke an all-time record, with online shoppers spending $32.6 billion with more than $1 billion of purchases made just on Cyber Monday. With this kind of volume in such a finite timeframe, online marketers will need...

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Time to fine-tune your holiday display ad campaigns

Posted on Oct 05 2011 by
A recent Coremetrics report predicts another record-breaking holiday season with 21 percent of online shoppers expected to spend more on the Web in 2011. But consumer spending trends and behaviors are constantly changing, Experian Digital Advertising has five tips you’ll...

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