About Michelle Kavalchuk



Posts by Michelle Kavalchuk

The building blocks of customer satisfaction

Posted on Nov 26 2013 by

Organizations should work to improve data quality to increase customer satisfaction, especially in the call center environment.

4 steps to help improve marketing data quality

Posted on Aug 26 2013 by

Marketers should look for ways to clean data to ensure accurate analytics and intelligence. Here are 4 steps marketers can take to clean data and create a data quality strategy.

Five quick tips for cleaner customer data and improved marketing campaigns

Posted on May 28 2013 by

Marketers should implement a data quality strategy to improve the effectiveness of campaigns and enable better communications with consumers.