About Michael Puffer

Website: http://www.experian.com/cheetahmail

Profile:



Posts by Michael Puffer

SMS: 8 rules of engagement for crafting compelling messages

Posted on Jan 10 2013 by

Use these 8 rules of engagement to help you craft compelling and effective SMS messages.

3 key insights to building and enhancing your mobile marketing strategy

Posted on Aug 29 2012 by

Every brand has an opportunity to drive revenue and engagement through mobile marketing, but what sets some programs far above the rest? Here are 3 key considerations to keep in mind when planning and executing a successful mobile strategy.