About Michael Puffer

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Posts by Michael Puffer

Engage on-the-go shoppers this holiday season

Posted on Oct 22 2013 by

Over the last few years, mobile marketing has become a key media and channel for brands during the holidays. Here are some insights into how to engage mobile, or on-the go, shoppers this holiday season.

SMS: 8 rules of engagement for crafting compelling messages

Posted on Jan 10 2013 by

Use these 8 rules of engagement to help you craft compelling and effective SMS messages.

3 key insights to building and enhancing your mobile marketing strategy

Posted on Aug 29 2012 by

Every brand has an opportunity to drive revenue and engagement through mobile marketing, but what sets some programs far above the rest? Here are 3 key considerations to keep in mind when planning and executing a successful mobile strategy.