Profile: Michael Clark is an Account Director for Experian Marketing Solutions’ Data Management team. As an Account Director, he leverages his extensive multi channel direct and database marketing expertise to help his clients create and execute on marketing solutions that add measurable value. During his 14 year tenure at Experian, he has helped multi channel marketers such as Wal-Mart, Williams-Sonoma, Crate and Barrel, and ServiceMaster. He has served in various roles such as Project Consultant, Business Development, Account Executive, and in technical roles. As Account Director, Mike is responsible for the overall relationships between his clients and Experian, including providing new ideas and following them through to implementation. Experian has vast resources across many disciplines, and Mike excels at making those services and resources as accessible and relevant as possible to his clients’ business needs. By becoming entrenched in his clients’ business needs, Mike is able to translate these vast resources to be as applicable as possible, so that his recommendations and impact can be measured to demonstrate value.
An important step toward cross-channel marketing optimization
Digital channels, mobile technology, expanded customer choice and legislative issues have all evolved faster in the last ten years than ever before, and companies have had to update their marketing practices to keep pace and keep customers engaged. This has been especially challenging in the retail vertical as accurate customer identification can be difficult to [...]
Retail customer identification capture: time for a checkup!
Given recent court decisions, marketers are reviewing and updating their processes to identify who their customers are. Are they in compliance with current laws and rulings? What will the next restriction be? Is it customer friendly? Should they stop asking for any customer information at all in order to avoid a lawsuit? Experian Data Management Services recomends a “Checkup.”
