All posts by Michael Clark

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An important step toward cross-channel marketing optim...

Digital channels, mobile technology, expanded customer choice and legislative issues have all evolved faster in the last ten years than ever before, and companies have had to update their marketing practices to keep pace and keep customers engaged. This has been especially challenging in the retail vertical as accurate...

Read More An important step toward cross-channel marketing optimization
Retail customer identification capture: time for a che...

Given recent court decisions, marketers are reviewing and updating their processes to identify who their customers are. Are they in compliance with current laws and rulings? What will the next restriction be? Is it customer friendly? Should they stop asking for any customer information at all in order to...

Read More Retail customer identification capture: time for a checkup!