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Posts by Michael Barnes

Deliverability: key to measuring email marketing success

Posted on May 29 2014 by

Look at email deliverability as a measurement of success for email marketing campaigns by actually reaching the consumer’s inbox.

How much are you wasting on duplicate records?

Posted on Sep 18 2013 by

Retailers need to create a single customer view to better target consumers across traditional and digital channels.

Admitting you have a data quality problem is the first step

Posted on Jun 03 2013 by

Marketers should improve data collection strategies and data cleansing methodologies to enable more relevant campaign messaging and timely delivery.