All posts by Matt Tipperreiter

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Every day it seems, mobile device fragmentation increases. With consumers spending their time online across multiple devices – phones, tablets, over-the-top TV devices, gaming...

January 26, 2018 by Matt Tipperreiter

Customer data is the core and foundation of any strategic efforts to retain and grow customer relationships.  Whether that be through retail sales, account...

January 26, 2018 by Matt Tipperreiter

Customer loyalty, revenue and ROI are just some costs of unlinked customer identities....

October 23, 2014 by Matt Tipperreiter

The path to purchase is non-linear. You have probably heard assertions that the marketing funnel is dead. At the very least, it’s infinitely complex....

May 17, 2012 by Matt Tipperreiter