Crossing the great divide to a single customer view

Posted on Oct 23 2014 by
Customer loyalty, revenue and ROI are just some costs of unlinked customer identities.

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Reduce the static in your campaign measurement efforts

Posted on May 17 2012 by
The path to purchase is non-linear. You have probably heard assertions that the marketing funnel is dead. At the very least, it’s infinitely complex. Customers are crossing channels and making purchases in places they weren’t originally promoted to. And the...

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Three key points to consider for an effective response attribution

Posted on Mar 21 2012 by
Three key points to consider for an effective response attribution strategy: Measure the ecosystem, execute holdout tests and don't listen to the pundits.

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