All posts by Matt Tipperreiter

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Keeping up with consumer identity...

Every day it seems, mobile device fragmentation increases. With consumers spending their time online across multiple devices – phones, tablets, over-the-top TV devices, gaming...

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How good is your data? Here’s how to find out....

Customer data is the core and foundation of any strategic efforts to retain and grow customer relationships.  Whether that be through retail sales, account...

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Crossing the great divide to a single customer view...

Customer loyalty, revenue and ROI are just some costs of unlinked customer identities....

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Reduce the static in your campaign measurement efforts...

The path to purchase is non-linear. You have probably heard assertions that the marketing funnel is dead. At the very least, it’s infinitely complex. Customers are crossing channels and making purchases in places they weren’t originally promoted to. And the limited ways in which they identify themselves is a...

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