About Matt Tipperreiter

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Posts by Matt Tipperreiter

Reduce the static in your campaign measurement efforts

Posted on May 17 2012 by

The path to purchase is non-linear. You have probably heard assertions that the marketing funnel is dead. At the very least, it’s infinitely complex. Customers are crossing channels and making purchases in places they weren’t originally promoted to. And the limited ways in which they identify themselves is a real challenge to marketers.

Three key points to consider for an effective response attribution strategy

Posted on Mar 21 2012 by

Three key points to consider for an effective response attribution strategy: Measure the ecosystem, execute holdout tests and don’t listen to the pundits.