About Marcus Tewksbury

Website:

Profile: As Global Vice President, Product Strategy, Experian Marketing Services Marcus’ focus is on Big, Fast Data and how its redefining the center of the marketing world. He partners with the world’s largest retailers to help them design and build modern marketing, cloud infrastructures needed to drive customer engagement in an omni-channel world. His efforts have been included in the filing of numerous patents.Marcus is responsible for Experian's Cross Channel Marketing Platform. A new offering that enables marketers to deploy integrated campaigns and programs built on the emergence of addressable, cross-channel, audiences (digital TV, display, online radio, Facebook, etc.) whose performance can be attributed and measured back at the individual or household level.Find Marcus on Google+



Posts by Marcus Tewksbury

Measure the speed of your data

Posted on Mar 03 2014 by

Determining what qualifies as fast requires context. Before trying to make your data faster, you need to define fast and set benchmarks for each delivery.

Big Data’s next frontier: 2014 will be the year of speed

Posted on Dec 18 2013 by

Big data is not enough ammunition in and of itself; it’s the ability to get that data to the front lines quickly and make it actionable that delivers a strategic advantage.

Hybrid pricing is the only way to optimize marketing spend

Posted on Nov 20 2013 by

In the new competitive landscape a pricing model based solely on email CPM doesn’t make sense, because it doesn’t align to where the most value is created.

Email marketers looking to go cross-channel: Start by listening

Posted on Jun 20 2013 by

It seems that all marketers are talking about these days is ‘cross-channel optimization’—the ability to reach today’s hyper connected customers through every mode of communication possible, whether that be email, social media, mobile, print, display…the list is endless. It’s a lofty pursuit and, let’s face it, it can be scary. Many marketers are left clutching […]

How Big Data enables a customer-centric marketing process

Posted on Jun 04 2013 by

How marketers can harness Big Data to guide and optimize their customer-centric marketing activities.

Targeting and relevancy: equally important yet very different

Posted on Apr 27 2012 by

As marketers get better at targeting and engaging their customers, it’s important for them to remember that targeting and relevancy are not the same thing. With targeting, it’s easy enough to figure out that a certain group of people should be included in a certain campaign, but which item to promote should be tied to past purchase history.

Marketing Innovation Report 2012: Mobile Apps Gaining

Posted on Jan 31 2012 by

It took TV a couple of decades to reach 50M viewers, Facebook a couple of years to reach 700M, but only nine months for the apps marketplace to reach 1B downloads. As the fastest-adopted channel, mobile has to be on a marketer’s radar.

Brady Jersey Or Belichick Hoodie – Which One Does Your Customer Want?

Posted on Jan 24 2012 by

It is important to understand that targeting and relevancy are not the same thing. With targeting, it’s easy enough to know that a certain group of people – say (speaking of relevancy), New England Patriots fans should be included in a sports apparel campaign.

Campaign Management Means Different Things To Different Marketers in 2012

Posted on Jan 19 2012 by

A common way to view campaigns is a visual workflow that depicts the various stages, treatments or flights of messages in their relative order. More sophisticated tools enable for branching decisions whereby different audiences receive a different message based upon scoring, firmographic, behavioral response or other segmentation schemes.

Are you a good brand or a great brand?

Posted on Nov 01 2011 by

Today’s consumers are empowered more than ever. With the proliferation of new channels, the intersection of offline and online media and the convergence of data, social and multi-media technologies, consumers have nearly limitless options to interact with brands. Those consumers, in turn, can share their brand experience with 500 friends in 5 minutes.