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Liz Gould brings over 13 years of knowledge, passion and experience in digital media to her colleagues and clients at Experian Marketing Services. In her current role as Director of Strategic Accounts, Liz advises Experian Marketing Service’s largest accounts on their email, mobile and social strategies. She began her career at agencies like Euro RSCG, advising clients such as Mastercard, Goldman Sachs, Genentech, and Electronic Arts. Find Liz on Google+

Top 5 tips for email remarketing...

Posted on Feb 28 2014 by
Experian Marketing Services email expert, Liz Gould, provides top tips and best practices for integrating remarketing emails into your cross-channel program. Read more...

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Top holiday email predictions for 2013...

Posted on Oct 21 2013 by
Liz Gould reveals the top ten email predictions for this holiday season.Read more...

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Embedded video in email: Best practices Q&A, webinar...

Posted on Aug 29 2013 by
A Q&A session with VideoEmail Founder/GM, Justin Foster where he discusses best practices for including embedded video in emails.Read more...

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Gmail Updates: New data shows potential promise for marketer...

Posted on Aug 06 2013 by
Continuing the conversation about recent Gmail changes and how they are affecting marketers, we look at our clients’ data to see the effect of these changes.Read more...

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Gmail changes and what they mean for marketers...

Posted on Jul 16 2013 by
Recent updates to Gmail affect a user’s experience with an email, and email marketers need to pay attention.Read more...

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Top 10 trends in email, mobile and social marketing from 201...

Posted on Feb 04 2013 by
A recap and key takeaways from the 10 biggest stories in email, mobile and social marketing from 2012.Read more...

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#Twitter and #hashtags in email subject lines...

Posted on Nov 27 2012 by
Twitter has been around for quite some time, but as we move into the holiday season, we’ve been seeing Twitter used more in email campaigns, on Websites and via SMS. We thought we’d take a quick look at some...

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Trending Now – How marketers use technology to quickly res...

Posted on Nov 07 2012 by
After Superstorm Sandy many marketing campaigns went out as planned and others sprung up anew. Here’s a roundup of the stand out post-storm campaigns.Read more...

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Trending Now – Email address acquisition using website...

Posted on Oct 31 2012 by
Welcome to the first edition of Trending Now, covering the latest trends in email, mobile and social marketing. Twice a month, I’ll be bringing you a hot trend, zeroing in on it and helping you determine if this trend is...

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