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Posts by Liz Gould

#Twitter and #hashtags in email subject lines

Posted on Nov 27 2012 by

Twitter has been around for quite some time, but as we move into the holiday season, we’ve been seeing Twitter used more in email campaigns, on Websites and via SMS. We thought we’d take a quick look at some statistics and trends around campaigns our clients have been sending, as well as some quick hit [...]

Trending Now – How marketers use technology to quickly respond to hurricane Sandy

Posted on Nov 07 2012 by

After Superstorm Sandy many marketing campaigns went out as planned and others sprung up anew. Here’s a roundup of the stand out post-storm campaigns.

Trending Now – Email address acquisition using website pop-ups

Posted on Oct 31 2012 by

Welcome to the first edition of Trending Now, covering the latest trends in email, mobile and social marketing. Twice a month, I’ll be bringing you a hot trend, zeroing in on it and helping you determine if this trend is something that could help build your brand or business.