About Liz Gould

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Profile: Liz Gould brings over 13 years of knowledge, passion and experience in digital media to her colleagues and clients at Experian Marketing Services. In her current role as Director of Strategic Accounts, Liz advises Experian Marketing Service’s largest accounts on their email, mobile and social strategies. She began her career at agencies like Euro RSCG, advising clients such as Mastercard, Goldman Sachs, Genentech, and Electronic Arts. Find Liz on Google+



Posts by Liz Gould

Top 5 tips for email remarketing

Posted on Feb 28 2014 by

Experian Marketing Services email expert, Liz Gould, provides top tips and best practices for integrating remarketing emails into your cross-channel program.

Top holiday email predictions for 2013

Posted on Oct 21 2013 by

Liz Gould reveals the top ten email predictions for this holiday season.

Embedded video in email: Best practices Q&A, webinar

Posted on Aug 29 2013 by

A Q&A session with VideoEmail Founder/GM, Justin Foster where he discusses best practices for including embedded video in emails.

Gmail Updates: New data shows potential promise for marketers

Posted on Aug 06 2013 by

Continuing the conversation about recent Gmail changes and how they are affecting marketers, we look at our clients’ data to see the effect of these changes.

Gmail changes and what they mean for marketers

Posted on Jul 16 2013 by

Recent updates to Gmail affect a user’s experience with an email, and email marketers need to pay attention.

Top 10 trends in email, mobile and social marketing from 2012

Posted on Feb 04 2013 by

A recap and key takeaways from the 10 biggest stories in email, mobile and social marketing from 2012.

#Twitter and #hashtags in email subject lines

Posted on Nov 27 2012 by

Twitter has been around for quite some time, but as we move into the holiday season, we’ve been seeing Twitter used more in email campaigns, on Websites and via SMS. We thought we’d take a quick look at some statistics and trends around campaigns our clients have been sending, as well as some quick hit […]

Trending Now – How marketers use technology to quickly respond to hurricane Sandy

Posted on Nov 07 2012 by

After Superstorm Sandy many marketing campaigns went out as planned and others sprung up anew. Here’s a roundup of the stand out post-storm campaigns.

Trending Now – Email address acquisition using website pop-ups

Posted on Oct 31 2012 by

Welcome to the first edition of Trending Now, covering the latest trends in email, mobile and social marketing. Twice a month, I’ll be bringing you a hot trend, zeroing in on it and helping you determine if this trend is something that could help build your brand or business.