About Lauren Rice

Website: http://www.experian.com/hitwise

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Posts by Lauren Rice

Financial services acquisition strategies for affluent consumers

Posted on Oct 03 2013 by

Building smarter acquisition strategies requires rich consumer insight in order to deliver the best offer and the positive experience they demand.

Three tips to finding the right affiliate marketing partners

Posted on Jun 14 2013 by

While effective affiliate marketing relies on two groups, the publishers (affiliates) who display advertisements online and the advertisers (merchants) who aim to increase sales for their online shop, incorporating insights from Experian Marketing Services’ Hitwise can strengthen affiliate programs.

iPhone 5 and iPad Mini searches on the rise

Posted on Aug 20 2012 by

It’s that time of year again when Apple rumors start to surface online. Last fall it was widely (and incorrectly) speculated that the iPhone 5 would be released when instead the iPhone 4s was launched. And now, the rumors are once again driving search activity. A year-over-year trend shows that “iPhone 5” searches were more […]