Posts by 

Katie Oakes

Katie Oakes is a marketing professional who specializes in thought leadership and digital content creation. In her time with Experian Marketing Services, she has produced whitepapers, blog posts, ebooks, videos and more that share consumer and industry research and trends, empowering marketers to become more customer-centric every day. Katie holds a bachelor’s degree in marketing and psychology from the Olin Business School at Washington University in St. Louis.Find Katie on Google+

Citi’s Head of Digital Marketing talks financial services challenges

Posted on Nov 11 2015 by
Brian Hovis of Citi talks Financial Services marketing challenges – all require data, organizational shifts and strong technology to solve.


Steph McMahon: innovation in media and marketing [Video]

Posted on Sep 30 2015 by
Steph McMahon, WWE Chief Brand Officer, shares the importance of listening, giving back, and reaching fans where they are.


Yael Cohen of Fuck Cancer drives authentic conversation [Video]

Posted on Sep 28 2015 by
Yael Cohen, Founder and CEO of Fuck Cancer, shares her secrets to success at the 2015 Client Summit.


Women’s World Cup champions at #EMSSUMMIT [Video]

Posted on Sep 25 2015 by
Carli Lloyd, Megan Rapinoe and Jill Ellis discuss perseverance, teamwork and the future of soccer.


Erik Wahl inspires #EMSSUMMIT marketers [Video]

Posted on Sep 15 2015 by
Watch Erik Wahl's exciting and memorable keynote, including speed-painting, crayons, audience participation and more.


Female CMOs: Women that drive marketing leadership [Video]

Posted on Sep 11 2015 by
5 inspiring female CMOs from tech, retail, entertainment and more, speaking about career paths, mentors, work-life balance.


Integrating email with addressable advertising

Posted on Aug 31 2015 by
#AsktheExpert: How addressable advertising can fit into an intelligent cross-channel strategy, starting with email.


Convince your manager to prioritize a single customer view

Posted on Jun 26 2015 by
To prioritize a single customer view, start by reviewing your current strategy. Use this worksheet to build a business case and share it with your team!


Email and social: Better together, but not one-size-fits-all

Posted on May 27 2015 by
In this month’s Ask the Expert column, we dive into the many opportunities to connect your email and social strategies, and why testing is imperative to develop a brand’s uniquely best mix.


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