About Katie Oakes

Website: http://www.experian.com/marketingservices

Profile: Katie Oakes is a marketing and psychology major at the Olin Business School at Washington University in St. Louis. While at Experian Marketing Services, she has specialized in thought leadership and digital content creation, specifically strategizing and writing blog posts, whitepapers, and social content. Her past experiences working for both agency and client-side marketing teams have inspired her passion for consumer research and integrated marketing strategy, and she hopes to continue her work in the marketing industry upon graduation.Find Katie on Google+



Posts by Katie Oakes

Four steps to smarter acquisition programs [Video]

Posted on Oct 27 2014 by

Reach your best prospects with these strategies for smarter acquisition programs.

#HolidayHotSheet: Mobile shopping behavior, lookbooks, countdowns and more

Posted on Oct 24 2014 by

In this week’s holiday insights, we take a look at email volume trends by industry, social and mobile shopping behavior, and more!

Why disparate data is like a house with no plumbing — and other lessons from Advertising Week

Posted on Oct 24 2014 by

Rick Erwin discusses the challenge of identity linkage and how the Experian Marketing Suite is set up to solve it.

Back-to-school trends marketers must know

Posted on Aug 21 2014 by

As kids are packing their new backpacks and heading back to school, search trends and online behavior give insights about the things students (and their parents) care about this year.

Hispanic consumers: Champions for mobile

Posted on Aug 18 2014 by

Advertising Age recently released a report on the state of Hispanic marketing in the US featuring consumer insight data from Experian Marketing Services.

Millennials and technology: The natural order of things

Posted on Jul 07 2014 by

For members of the Millennial generation, constant change in technology is not only embraced, but expected.

High-definition customer profiles: A ‘clapperboard’ for marketers

Posted on Jun 24 2014 by

Like the picture and sound of a movie, 1st and 3rd party data need to be synchronized for marketers to effectively understand their own customers’ motivations, beliefs and desires.

2013 holiday marketing survey reveals plans by industry

Posted on Aug 28 2013 by

We dug into our holiday survey data and found some consistencies and interesting differentiators between industries and their holiday marketing plans.

Email remains the ‘hub’ of cross-channel marketing programs

Posted on Jul 26 2013 by

Like the center of a spider web, email is the channel that is best at supporting and connecting all other channels in a cross-channel marketing strategy.

Tap, Swipe, Go: Meet the Connected Traveler

Posted on Jul 24 2013 by

Engaging today’s hyper-connected traveler is well worth the effort. Experian Marketing Services’ latest report looks into the behaviors and attitudes of the Connected Traveler to help marketers reach the important segment.