Posts by 

Katie Oakes

Katie Oakes is a marketing professional who specializes in thought leadership and digital content creation. In her time with Experian Marketing Services, she has produced whitepapers, blog posts, ebooks, videos and more that share consumer and industry research and trends, empowering marketers to become more customer-centric every day. Katie holds a bachelor’s degree in marketing and psychology from the Olin Business School at Washington University in St. Louis.Find Katie on Google+

PCH shifts to a customer-centric marketing model

Posted on Apr 11 2016 by
Watch the video to hear how Publishers Clearing House built a customer-centric marketing model to transform their business.


Email analytics more popular, effective than ever before

Posted on Jan 28 2016 by
Our recent webinar with The Relevancy Group dove into executive marketers’ views on (and plans for) developing advanced omnichannel analytics...


Citi’s Head of Digital Marketing talks financial services challenges

Posted on Nov 11 2015 by
Brian Hovis of Citi talks Financial Services marketing challenges – all require data, organizational shifts and strong technology to solve.


Steph McMahon: innovation in media and marketing [Video]

Posted on Sep 30 2015 by
Steph McMahon, WWE Chief Brand Officer, shares the importance of listening, giving back, and reaching fans where they are.


Yael Cohen of Fuck Cancer drives authentic conversation [Video]

Posted on Sep 28 2015 by
Yael Cohen, Founder and CEO of Fuck Cancer, shares her secrets to success at the 2015 Client Summit.


Women’s World Cup champions at #EMSSUMMIT [Video]

Posted on Sep 25 2015 by
Carli Lloyd, Megan Rapinoe and Jill Ellis discuss perseverance, teamwork and the future of soccer.


Erik Wahl inspires #EMSSUMMIT marketers [Video]

Posted on Sep 15 2015 by
Watch Erik Wahl's exciting and memorable keynote, including speed-painting, crayons, audience participation and more.


Female CMOs: Women that drive marketing leadership [Video]

Posted on Sep 11 2015 by
5 inspiring female CMOs from tech, retail, entertainment and more, speaking about career paths, mentors, work-life balance.


Integrating email with addressable advertising

Posted on Aug 31 2015 by
#AsktheExpert: How addressable advertising can fit into an intelligent cross-channel strategy, starting with email.


    About Marketing Forward

    Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

    Latest Tweets