About Katie Oakes

Website: http://www.experian.com/marketingservices

Profile: Katie Oakes is a marketing and psychology major at the Olin Business School at Washington University in St. Louis. While at Experian Marketing Services, she has specialized in thought leadership and digital content creation, specifically strategizing and writing blog posts, whitepapers, and social content. Her past experiences working for both agency and client-side marketing teams have inspired her passion for consumer research and integrated marketing strategy, and she hopes to continue her work in the marketing industry upon graduation.Find Katie on Google+



Posts by Katie Oakes

#HolidayHotSheet – Seasonal marketing gets personal

Posted on Nov 21 2014 by

This holiday season it’s imperative that marketing gets personal as consumers demand a tailored experience.

The Internet of Things is heading mainstream this holiday season

Posted on Nov 13 2014 by

Searches for smart devices and everyday smart objects are on the rise. Learn who’s behind the growing interest in the Internet of Things this holiday.

#HolidayHotSheet: How consumers and marketers are using mobile this holiday season

Posted on Nov 07 2014 by

Each week, we will provide you with real time insights and trends for the 2014 holiday season: how consumers are shopping, what they are searching for and how marketing campaigns can be optimized to maximize rewards for both consumers and brands. Sign up to receive the weekly #HolidayHotSheet in your inbox and stay tuned to the […]

Four steps to smarter acquisition programs [Video]

Posted on Oct 27 2014 by

Reach your best prospects with these strategies for smarter acquisition programs.

#HolidayHotSheet: Mobile shopping behavior, lookbooks, countdowns and more

Posted on Oct 24 2014 by

In this week’s holiday insights, we take a look at email volume trends by industry, social and mobile shopping behavior, and more!

Why disparate data is like a house with no plumbing — and other lessons from Advertising Week

Posted on Oct 24 2014 by

Rick Erwin discusses the challenge of identity linkage and how the Experian Marketing Suite is set up to solve it.

Back-to-school trends marketers must know

Posted on Aug 21 2014 by

As kids are packing their new backpacks and heading back to school, search trends and online behavior give insights about the things students (and their parents) care about this year.

Hispanic consumers: Champions for mobile

Posted on Aug 18 2014 by

Advertising Age recently released a report on the state of Hispanic marketing in the US featuring consumer insight data from Experian Marketing Services.

Millennials and technology: The natural order of things

Posted on Jul 07 2014 by

For members of the Millennial generation, constant change in technology is not only embraced, but expected.

High-definition customer profiles: A ‘clapperboard’ for marketers

Posted on Jun 24 2014 by

Like the picture and sound of a movie, 1st and 3rd party data need to be synchronized for marketers to effectively understand their own customers’ motivations, beliefs and desires.