About Katie Oakes

Website: http://www.experian.com/marketingservices

Profile: Katie Oakes is a marketing professional who specializes in thought leadership and digital content creation. In her time with Experian Marketing Services, she has produced whitepapers, blog posts, ebooks, videos and more that share consumer and industry research and trends, empowering marketers to become more customer-centric every day. Katie holds a bachelor’s degree in marketing and psychology from the Olin Business School at Washington University in St. Louis.Find Katie on Google+



Posts by Katie Oakes

Attribution a priority on the road to customer-centricity

Posted on May 07 2015 by

Marketers at all levels need to make attribution a priority. This month’s Ask the Expert column explores how to start on a sophisticated attribution journey.

Marketing attribution keeps you from ‘flying blind’

Posted on Mar 23 2015 by

Data-driven marketing attribution can keep marketers from ‘flying blind’ with their cross-channel decisions.

Mother’s Day insights to show mom some love

Posted on Mar 20 2015 by

Not all moms are the same. Learn how they differ as well as other key Mother’s Day insights to prepare for mom’s big day!

The customer’s creative experience – and why designers should take note

Posted on Mar 18 2015 by

In this month’s Ask the Expert column, David Kepets explains how animation, personalization and mobile optimization are all part of the customer’s creative experience – and why designers should pay attention.

Personalization: When to use it and when to steer clear

Posted on Feb 05 2015 by

In this month’s Ask the Expert column, Anita Gandhi discusses the importance of understanding your customer’s attitudes before using overtly personalized marketing messages.

The equitable exchange – why personalization is our duty

Posted on Jan 22 2015 by

Customers willingly give brands their personal information. In exchange, it’s a marketer’s duty to prove the data is being used to deliver personalized, relevant communication.

Cross-channel personalization begins with data collection

Posted on Dec 23 2014 by

Data collection (beyond just email address) is key to activating a seamless cross-channel marketing strategy

#HolidayHotSheet: Red Ryder BB Gun? I’d rather have a gift card…

Posted on Dec 19 2014 by

In this week’s holiday insights, we look at the rising popularity of gift cards as the holiday shopping season winds down. We also look at email marketing trends for Christmas Day and beyond.

Empowered customers get personal with preference centers

Posted on Dec 18 2014 by

Get personal with preference centers and give consumers more of what they want – relevant, engaging experiences across channels.

#HolidayHotSheet – Seasonal marketing gets personal

Posted on Nov 21 2014 by

This holiday season it’s imperative that marketing gets personal as consumers demand a tailored experience.