About Katie Oakes

Website: http://www.experian.com/marketingservices

Profile: Katie Oakes is a marketing and psychology major at the Olin Business School at Washington University in St. Louis. While at Experian Marketing Services, she has specialized in thought leadership and digital content creation, specifically strategizing and writing blog posts, whitepapers, and social content. Her past experiences working for both agency and client-side marketing teams have inspired her passion for consumer research and integrated marketing strategy, and she hopes to continue her work in the marketing industry upon graduation.Find Katie on Google+

Posts by Katie Oakes

Back-to-school trends marketers must know

Posted on Aug 21 2014 by

As kids are packing their new backpacks and heading back to school, search trends and online behavior give insights about the things students (and their parents) care about this year.

Hispanic consumers: Champions for mobile

Posted on Aug 18 2014 by

Advertising Age recently released a report on the state of Hispanic marketing in the US featuring consumer insight data from Experian Marketing Services.

Millennials and technology: The natural order of things

Posted on Jul 07 2014 by

For members of the Millennial generation, constant change in technology is not only embraced, but expected.

High-definition customer profiles: A ‘clapperboard’ for marketers

Posted on Jun 24 2014 by

Like the picture and sound of a movie, 1st and 3rd party data need to be synchronized for marketers to effectively understand their own customers’ motivations, beliefs and desires.

2013 holiday marketing survey reveals plans by industry

Posted on Aug 28 2013 by

We dug into our holiday survey data and found some consistencies and interesting differentiators between industries and their holiday marketing plans.

Email remains the ‘hub’ of cross-channel marketing programs

Posted on Jul 26 2013 by

Like the center of a spider web, email is the channel that is best at supporting and connecting all other channels in a cross-channel marketing strategy.

Tap, Swipe, Go: Meet the Connected Traveler

Posted on Jul 24 2013 by

Engaging today’s hyper-connected traveler is well worth the effort. Experian Marketing Services’ latest report looks into the behaviors and attitudes of the Connected Traveler to help marketers reach the important segment.

Three ways to optimize emails for mobile

Posted on Jun 28 2013 by

Last week, the Cannes Lions awards were presented to some pretty spectacular mobile campaigns. These campaigns, which included everything from SMS textbooks to missing children search apps, used unprecedented strategies to solve marketing and business challenges. Looking at the winners, you can’t help but feel inspired and, in some cases, a little overwhelmed. If you […]

What the DOMA and Prop8 rulings mean for marketers

Posted on Jun 27 2013 by

On June 26, two rulings were made by the U.S. Supreme Court on the issue of same-sex marriage. LGBT consumers are a highly important group for marketers, now more than ever.

Promoting Pinterest through email campaigns

Posted on Jun 24 2013 by

Pinterest is one of the newest social media platforms that marketers are using to promote their brands and products. It’s a very visual and social tool, relying on users to share or “pin” their favorite images that link to external websites. It has been highly successful as a way for customers to share their love […]