Posts by 

Katie Oakes

Katie Oakes is a marketing professional who specializes in thought leadership and digital content creation. In her time with Experian Marketing Services, she has produced whitepapers, blog posts, ebooks, videos and more that share consumer and industry research and trends, empowering marketers to become more customer-centric every day. Katie holds a bachelor’s degree in marketing and psychology from the Olin Business School at Washington University in St. Louis.Find Katie on Google+

PCH shifts to a customer-centric marketing model...

Posted on Apr 11 2016 by
Watch the video to hear how Publishers Clearing House built...

Read more ››

Email analytics more popular, effective than ever before...

Posted on Jan 28 2016 by
Our recent webinar with The Relevancy Group dove into executive...

Read more ››

Citi’s Head of Digital Marketing talks financial services ...

Posted on Nov 11 2015 by
Brian Hovis of Citi talks Financial Services marketing challenges –...

Read more ››

Steph McMahon: innovation in media and marketing [Video]...

Posted on Sep 30 2015 by
Steph McMahon, WWE Chief Brand Officer, shares the importance of...

Read more ››

Yael Cohen of Fuck Cancer drives authentic conversation [Vid...

Posted on Sep 28 2015 by
Yael Cohen, Founder and CEO of Fuck Cancer, shares her...

Read more ››

Women’s World Cup champions at #EMSSUMMIT [Video]...

Posted on Sep 25 2015 by
Carli Lloyd, Megan Rapinoe and Jill Ellis discuss perseverance, teamwork...

Read more ››

Erik Wahl inspires #EMSSUMMIT marketers [Video]...

Posted on Sep 15 2015 by
Watch Erik Wahl's exciting and memorable keynote, including speed-painting, crayons,...

Read more ››

Female CMOs: Women that drive marketing leadership [Video]...

Posted on Sep 11 2015 by
5 inspiring female CMOs from tech, retail, entertainment and more,...

Read more ››

Integrating email with addressable advertising...

Posted on Aug 31 2015 by
#AsktheExpert: How addressable advertising can fit into an intelligent cross-channel...

Read more ››

About Marketing Forward

Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

Latest Tweets