About Katie Oakes

Website: http://www.experian.com/marketingservices

Profile: Katie Oakes is a marketing professional who specializes in thought leadership and digital content creation. In her time with Experian Marketing Services, she has produced whitepapers, blog posts, ebooks, videos and more that share consumer and industry research and trends, empowering marketers to become more customer-centric every day. Katie holds a bachelor’s degree in marketing and psychology from the Olin Business School at Washington University in St. Louis.Find Katie on Google+



Posts by Katie Oakes

What’s next? Cross-channel silos will break down in 2015

Posted on Feb 19 2015 by

There’s a lot in store for marketers in 2015. In the first in this series of trends, we look at why this is the year cross-channel marketing matures.

Personalization: When to use it and when to steer clear

Posted on Feb 05 2015 by

In this month’s Ask the Expert column, Anita Gandhi discusses the importance of understanding your customer’s attitudes before using overtly personalized marketing messages.

The equitable exchange – why personalization is our duty

Posted on Jan 22 2015 by

Customers willingly give brands their personal information. In exchange, it’s a marketer’s duty to prove the data is being used to deliver personalized, relevant communication.

Cross-channel personalization begins with data collection

Posted on Dec 23 2014 by

Data collection (beyond just email address) is key to activating a seamless cross-channel marketing strategy

#HolidayHotSheet: Red Ryder BB Gun? I’d rather have a gift card…

Posted on Dec 19 2014 by

In this week’s holiday insights, we look at the rising popularity of gift cards as the holiday shopping season winds down. We also look at email marketing trends for Christmas Day and beyond.

Empowered customers get personal with preference centers

Posted on Dec 18 2014 by

Get personal with preference centers and give consumers more of what they want – relevant, engaging experiences across channels.

#HolidayHotSheet – Seasonal marketing gets personal

Posted on Nov 21 2014 by

This holiday season it’s imperative that marketing gets personal as consumers demand a tailored experience.

The Internet of Things is heading mainstream this holiday season

Posted on Nov 13 2014 by

Searches for smart devices and everyday smart objects are on the rise. Learn who’s behind the growing interest in the Internet of Things this holiday.

#HolidayHotSheet: How consumers and marketers are using mobile this holiday season

Posted on Nov 07 2014 by

Each week, we will provide you with real time insights and trends for the 2014 holiday season: how consumers are shopping, what they are searching for and how marketing campaigns can be optimized to maximize rewards for both consumers and brands. Sign up to receive the weekly #HolidayHotSheet in your inbox and stay tuned to the […]

Four steps to smarter acquisition programs [Video]

Posted on Oct 27 2014 by

Reach your best prospects with these strategies for smarter acquisition programs.