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Posts by Kassidy Keller

Top tips for marketers to remember this Memorial Day

Posted on Apr 17 2014 by

A look back at last year’s Memorial Day searches and email campaigns for insights and quick tips based on what tactics worked and what ones fell flat.

Mamma mia! Here we go again…

Posted on Mar 26 2014 by

Quick tips to enhance your Mother’s Day email campaigns based on performance analysis of last year’s mailings.

Email and Web top marketers’ list of most effective channels, with social on the rise

Posted on Mar 20 2014 by

Reports show marketers consistently identify email and Web as the most effective channels, and many plan to use social media this year. Here are best practices to leverage email to promote social marketing efforts.

Canada Anti-Spam Law questions answered

Posted on Jan 23 2014 by

Compliance expert, Alex Krylov, answers the most frequently asked questions about the new Canada Anti-Spam Law, which will come into full force this summer.

Highlights from our mobile plus email interactions report

Posted on Oct 03 2013 by

A quick look at the key highlights and helpful tips from our recent email plus mobile interactions report.

Building a cross-channel roadmap – Part 2: The how

Posted on Sep 13 2013 by

An overview of the 5 areas of focus that organizations must address when creating a strategic cross-channel roadmap.