About Kassidy Keller

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Posts by Kassidy Keller

Travel industry: Email and mobile marketing trends

Posted on Aug 11 2014 by

Email and mobile marketing trends and benchmarks for the travel industry.

Mobile marketing: The extraordinary promise of the 5 inch screen

Posted on Jul 17 2014 by

Learn how to take advantage of the mobile devices that are dominating your customers’ lives.

Marketers plagued by big data, technology and organizational structure

Posted on Jun 25 2014 by

How can marketers overcome obstacles on their path to marketing Nirvana?

They want you to want them: Win your cart abandoners back by showing you care

Posted on Jun 12 2014 by

Abandoned cart emails with personalized subject lines and content that dynamically shows the items left in a customer’s cart are top performers. Find out why!

Fourth of July emails: How to get more bang for your buck

Posted on May 16 2014 by

Valuable insights and tips for email marketers looking to optimize Fourth of July email campaigns based on an analysis of last year’s related online searches and emails.

Top tips for marketers to remember this Memorial Day

Posted on Apr 17 2014 by

A look back at last year’s Memorial Day searches and email campaigns for insights and quick tips based on what tactics worked and what ones fell flat.

Mamma mia! Here we go again…

Posted on Mar 26 2014 by

Quick tips to enhance your Mother’s Day email campaigns based on performance analysis of last year’s mailings.

Email and Web top marketers’ list of most effective channels, with social on the rise

Posted on Mar 20 2014 by

Reports show marketers consistently identify email and Web as the most effective channels, and many plan to use social media this year. Here are best practices to leverage email to promote social marketing efforts.

Canada Anti-Spam Law questions answered

Posted on Jan 23 2014 by

Compliance expert, Alex Krylov, answers the most frequently asked questions about the new Canada Anti-Spam Law, which will come into full force this summer.

Highlights from our mobile plus email interactions report

Posted on Oct 03 2013 by

A quick look at the key highlights and helpful tips from our recent email plus mobile interactions report.