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Social media, segmentation and marketing success...

Posted on Jun 19 2012 by
From broadcast emails to placing banner ads to capture eyeballs, the metrics have gravitated towards something new, including actions, conversion, click-throughs and even amount of purchase. Different companies, and even...

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Happy New Year – Now let’s revisit 2011…...

Posted on Jan 03 2012 by
We are asking marketers – specifically retailers – to take a look back at the Holiday selling season because there are a few steps to take in order to finish out strong and THEN start the new year off right. Read more...

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Reduce process friction to improve holiday marketing campaig...

Posted on Dec 14 2011 by
Incorporating a few simple activities can improve the shopping experience while reducing friction. Investments have been made in all channels to reach a target audience; finishing strong in the last mile will provide substantial...

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Models Have a Shelf Life...

Posted on Jan 19 2011 by
Marketers sometimes forget that analytical models have a shelf life. Generally, marketing teams build and deploy models as needs arise. But as internal and external influencing factors change, the effectiveness of a model changes...

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