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Gift Reminders Increase Email List Sizes...

Posted on Jul 28 2010 by
Like many seasonal or anniversary oriented retailers, FTD has a Gift Reminder program, which they do a great job of promoting. (Side note: The name “FTD” originally stood for “Florists’ Telegraph Delivery” when the...

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Cross Brand Marketing Can Be Tricky...

Posted on Jul 07 2010 by
p>If I am a customer of a particular brand, it’s no secret that their sister brands might also try to market to me. This happens all the time in postal mail advertising (think of all the seemingly random catalogs...

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Most Popular Subject Line Keywords...

Posted on Jun 16 2010 by
I thought I’d quickly pass along a USA Today Snapshot featured data from none other than yours truly, Experian Marketing Services. Their chart lists the top 10 most popular subject-line keywords as pulled from our study, The...

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Twelve Email Marketing Must Haves, Part II...

Posted on Apr 23 2010 by
Email marketing is an ever evolving art. It morphs and changes from one hot topic — or “must have” — to the next. Below are twelve current hot topics in email marketing listed in no particular order. Any serious or...

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Twelve Email Marketing Must Haves, Part I...

Posted on Apr 22 2010 by
Email marketing is an ever evolving art. It morphs and changes from one hot topic — or “must have” — to the next. Below are twelve current hot topics in email marketing listed in no particular order. Any serious...

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Email Mishaps and Remedies...

Posted on Apr 15 2010 by
It is inevitable that sometime in an email marketer’s life, there will be a mistake in a live email deployment. This could come in the form of the wrong subject line, missing or broken images, mismatched offer codes, incorrect...

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Unsubscribe Confirmations Can Be Legal, Effective...

Posted on Apr 06 2010 by
I recently unsubscribed from Omaha Steaks email because I was subscribed with more than one email address and no longer wanted to receive duplicate messages. After unsubscribing via email, I was sent a real-time “We removed...

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A Primer On Email Subject Line Testing...

Posted on Jan 29 2010 by
Subject line testing is not a new concept to email marketing or to this blog. However, it is an important key to email marketing success. Subject line testing is easy to do and offers concrete results, but is often...

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Southwest Airlines’ Updated Email Program is a Winner...

Posted on Oct 26 2009 by
I have been a fan of Southwest Airlines for years. They seem to truly want to please their customers and are always making changes to the way they work to make processes better. Some recent changes that they have made…Read...

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