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John Fetto

A seasoned analyst having worked with a number of Experian’s key marketer, agency and media clients, John is responsible for converting complex data into clear and concise consumer insights that are consumable and actionable even by non-analysts. Spotting emerging consumer trends and developing rich audience profiles of influential consumer segments are two of his areas of expertise. His insights not only help marketers stay ahead of the curve, they deliver the information needed to reach the right customer through the right channel with the right message. Prior to joining Experian, John served as Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry.

Act Locally: Americas Greenest (and Brownest) Markets

Posted on Apr 22 2011 by
Americans are adopting greener attitudes and greener ways of life, but there is a sizeable community that is avoiding and, at times, fighting the green revolution.According to an analysis by Experian Simmons, 35% of the U.S. adult population can be...

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Print Coupon Use Strong Despite Increase In Digital Coupons

Posted on Mar 31 2011 by
According to Experian Simmons, users of printed coupons — those obtained from newspapers, magazines, mail, etc.—outnumber users of digital coupons by a margin of almost 3-to-1. Fully 68% of all U.S. adults said their household uses print coupons, a number...

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High Income Americans Lead The Charge In Economic Optimism Rise

Posted on Mar 30 2011 by
According to weekly trend data from Experian Simmons, 35.5% of all U.S. adults now believe that in the coming 12 months they will be financially better off than they are today. That's up from 30.7% who felt this way as...

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Further Bracket Breakdown: The Next Round of Host Cities

Posted on Mar 25 2011 by
Do the host cities of these higher profile match-ups have a greater love for the game than the opening round hosts, or are some of them merely leveraging their time in the limelight to generate business for their town?

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Catching Office Online NCAA Tournament Streamers in the Act

Posted on Mar 17 2011 by
According to Experian Simmons, just over 5% of all U.S. adults and nearly a quarter of adult NCAA men's tournament viewers (24%) qualify as likely online game streamers. How do you know which ones they are?

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Gauging the Interest Level of NCAA Tournament Host Cities

Posted on Mar 14 2011 by
Landing a spot hosting the NCAA basketball tournament gig is no small feat. Which city has their heart in the tournament the most and which may be just in it for the attention? You may be surprised.

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Daytona 500 Roars Into Households Across America

Posted on Feb 18 2011 by
All eyes may be on the city of Daytona this weekend for the Super Bowl of NASCAR, but we wanted to know which American cities are the biggest NASCAR fans. (Spoiler Alert: It’s not Daytona!) But what defines a “fan?”...

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Loyalty Email Campaigns Outperform, Retain Customers

Posted on Feb 10 2011 by
Loyalty-focused campaigns tend to perform better than standard promotional mailings in terms of customer response and revenue. Compared to bulk campaigns, emails targeted to loyalty program members have 40% higher open rates, 22% higher click rates, and transaction rates and...

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Americans Spend 2 Hours, 12 Minutes Per Month on Twitter.com

Posted on Jan 25 2011 by
Americans are still spending more time on Twitter.com than ever before. According to Experian Simmons estimates, Americans spent an estimated 2 hours and 12 minutes tweeting and reading tweets on Twitter.com in November 2010.

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