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John Fetto

A seasoned analyst having worked with a number of Experian’s key marketer, agency and media clients, John is responsible for converting complex data into clear and concise consumer insights that are consumable and actionable even by non-analysts. Spotting emerging consumer trends and developing rich audience profiles of influential consumer segments are two of his areas of expertise. His insights not only help marketers stay ahead of the curve, they deliver the information needed to reach the right customer through the right channel with the right message. Prior to joining Experian, John served as Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry.

Gauging the Interest Level of NCAA Tournament Host Cities

Posted on Mar 14 2011 by
Landing a spot hosting the NCAA basketball tournament gig is no small feat. Which city has their heart in the tournament the most and which may be just in it for the attention? You may be surprised.


Daytona 500 Roars Into Households Across America

Posted on Feb 18 2011 by
All eyes may be on the city of Daytona this weekend for the Super Bowl of NASCAR, but we wanted to know which American cities are the biggest NASCAR fans. (Spoiler Alert: It’s not Daytona!) But what defines a “fan?”...


Loyalty Email Campaigns Outperform, Retain Customers

Posted on Feb 10 2011 by
Loyalty-focused campaigns tend to perform better than standard promotional mailings in terms of customer response and revenue. Compared to bulk campaigns, emails targeted to loyalty program members have 40% higher open rates, 22% higher click rates, and transaction rates and...


Americans Spend 2 Hours, 12 Minutes Per Month on

Posted on Jan 25 2011 by
Americans are still spending more time on than ever before. According to Experian Simmons estimates, Americans spent an estimated 2 hours and 12 minutes tweeting and reading tweets on in November 2010.


One-Third of Verizon Customers Prime Targets for iPhone

Posted on Jan 11 2011 by
Verizon iPhone rumors are about as old as the iPhone itself, but those rumors have finally been put to rest to the delight of countless Verizon customers. The carrier announced on Tuesday that it would be adding the smartphone of...


The Top Drinking Cities in the U.S.

Posted on Dec 29 2010 by

Better Jobs Are Still Hard to Come By

Posted on Dec 01 2010 by
As of October 18, 2010, 6.5% of U.S. adults have changed jobs for something better in the previous year. That's a relative decline of 34% compared to January 14, 2008, when 9.9% of Americans said they had changed jobs for...


Fifteen TV Shows We Can All Agree On

Posted on Nov 23 2010 by
Which TV shows bring both registered Republicans and Democrats together? It turns out that you can discuss last night's episode of "The Bachelorette" with friends across all ends of the political spectrum.


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What Your TV Preferences Say About Your Politics

Posted on Nov 15 2010 by
Registered Republicans and Democrats have different TV program preferences. But a majority of highly rated Nielsen programs seem to clearly skew Republican. Which TV programs does each group prefer, and what are the common threads among the two groups?


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